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If you do build a great experience, customers tell each other about

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

that. Simply put, it is word of mouth. Word of mouth is the most pow

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rful form of advertising. It is the most honest form of marketing, b

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ilding upon people’s innate desire to share their experiences with f

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

mily, friends and co-workers.

Word of mouth for a brand is like a r

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

putation for a person. You earn reputation by trying to do extraordi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ary things well. People notice that over time. While there are no sh

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rtcuts to generate word of mouth, you can use specific techniques to

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

accelerate the process. Here are a few of them:

Look at the custome

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

as a friend or a family member and not as part of some vague demogr

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

phic group.

Develop entertaining and informative ads that can be ea

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ily forwarded.

Work actively with social networks.

Host discussion

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

and message boards about your brand.

Identify people who are able

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

o influence your target customers.

Inform these influencers about w

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

at your brand is all about and motivate them to spread the word.

Re

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ruit new evangelists, teach them about the benefits of your brand an

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

encourage them to create a buzz.

Set up online clubs for passionat

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

users.

Track online conversations about your brand by both support

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rs and detractors.

Listen and respond to both positive and negative

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

conversations.

Participate honestly on online blogs and discussions

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Should you allow people to use your website and promotional freebies to promote traffic for themselves? Let's get straight to the point. The answer is yes, unequivocally, yes. Why? Simple, the answer is traffic which can equal money.

Spend 20 minutes with local radio and you will hear more phone numbers than in most Yellow Pages.

At an International Franchising Symposium in London, Peter Holt made the bold statement to his audience of Franchisors that they needed to understand that their business would fail, and in fact all businesses are bound for failure. Needless to say, there were a few shocked faces in the crowd. He was making the point that it really is just a matter of the number of calendar flips before time strangles any business. It’s a hard point to argue when you think that the Neanderthal Fortune 100 included Barney’s Dinosaur Obedience School. Not a lot of money in that these days.

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