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Advice You - Nine Tips for Successful Trade Show Exhibit Selection
The following are nine steps to guide you in the trade show selection process.
1. Work with a tradesho
1. Work with a tradesho
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
w planning team or key personnel to decide who your target market is and what your objectives are.
2.
2.
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
dentify the tradeshows that appeal to your market and offer the greatest exposure for your message. Res
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
earch the target market and your competitors to determine which tradeshows they frequently attend.
3.
3.
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ime your trade show exhibit appearance to meet prospects at the beginning of their buying cycle—not aft
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
er purchasing decisions have been made.
4. Do your homework. Double check tradeshow management statist
4. Do your homework. Double check tradeshow management statist
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
cs to confirm participant demographics. Obtain audited information, if available. Talk to former trades
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
how exhibitors and attendees about their trade show booth experience.
5. Visit the tradeshows that you
5. Visit the tradeshows that you
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
are considering. Evaluate educational seminars and supporting events for other opportunities for appear
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ances by your company personnel.
6. Consider the location of the trade show. Since 40%–60% of tradesho
6. Consider the location of the trade show. Since 40%–60% of tradesho
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
attendance usually lives within a 200-mile radius of the show, you may want to match your company’s di
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
stribution area and target market with the geographic source of tradeshow attendees.
7. Evaluate the t
7. Evaluate the t
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ming of the trade show. Avoid conflicts with events or business activities that may draw your target au
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
dience away from the tradeshow (i.e. Super Bowl Sunday, corporate annual meetings, holidays, etc.).
8.
8.
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
Be wary of first-time tradeshows. Even though a heavily promoted first-time event may sound like a winn
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
er, without a proven history it may be a risk for your company’s initial tradeshow appearance.
9. Pick
9. Pick
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
your trade show booth space wisely. Get familiar with the floor plan of the tradeshow exhibit space. C
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
onsider how close you want to be to industry leaders, main attractions, competitors, restrooms, food st
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
tions, entrances, exits, escalators, elevators, stairs, windows and seminar sites. Avoid low ceilings,
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
obstructing columns, dead-end aisles, loading docks, freight doors, dark spaces and ceiling water pipes
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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