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Advice You - A Greeting Card a Day Keeps the Competition Away!
According to the Guinness book of World Records the Greatest Salesman of all time
was Joe Girard. During his fifteen year selling career, he sold 13,001 cars … an amazing feat. What was his secret? Greeting Cards! Every month, every person who had ever bought a car from him got a greet
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ing card. It didn’t matter if it was Christmas, Valentine's Day, St. Patrick's Day, or the person’s birthday ... Joe was a card sending machine!
By sending cards Joe was able to keep his name in front of his customers to the point where it entered their subconscious. In the minds of his c
By sending cards Joe was able to keep his name in front of his customers to the point where it entered their subconscious. In the minds of his c
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ustomers Joe had become part of the family; in fact he sent them more cards then their real family did!. When they (or somebody they knew) needed a new car the first person they thought of was Joe!
Last year my wife and I each bought a new Jeep … a Grand Cherokee for myself and a Jeep Liber
Last year my wife and I each bought a new Jeep … a Grand Cherokee for myself and a Jeep Liber
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ty for her. After the guy sold me my Grand Cherokee I never heard from him again. It was quite a different story with the person who sold us my wife’s Jeep Liberty. If you would ask me right now who sold me the Grand Cherokee I couldn’t tell you. If you asked me who sold us the Jeep Liberty
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
well that’s easy … It’s Martha of course!
A few months after we bought the Liberty it was my birthday … I got a birthday card in the mail from Martha. The next month was my wife’s birthday and she got a card too! Martha sent us a nice holiday card as well. Last month was the one year anni
A few months after we bought the Liberty it was my birthday … I got a birthday card in the mail from Martha. The next month was my wife’s birthday and she got a card too! Martha sent us a nice holiday card as well. Last month was the one year anni
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ersary of us buying the car ... would you believe she sent us an anniversary card? So here’s the million dollar question ... Who am I going to buy my next car from? Martha of course!
A friend of mine is an attorney and he built his business by sending birthday cards to the children of his c
A friend of mine is an attorney and he built his business by sending birthday cards to the children of his c
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
lients. He would often get a call from the parents thanking him for the card and recommending a friend or family member who needed an attorney!
Who else can use this technique? Realtors, Mortgage Brokers, Sales People, Insurance Agents, Dentists, Doctors, Chiropractors, Printers, Network M
Who else can use this technique? Realtors, Mortgage Brokers, Sales People, Insurance Agents, Dentists, Doctors, Chiropractors, Printers, Network M
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
arketers, Small Business Owners, Consultants, Business Coaches etc. In fact I have a hard time thinking of anybody who can’t use Greeting cards to build their business
Power Card Sending Techniques
1 - Send Birthday Cards To Your Clients
Whenever you get
Power Card Sending Techniques
1 - Send Birthday Cards To Your Clients
Whenever you get
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
a new client ask them for their Birthday and send them a birthday card. You may be the only one doing it! This will cement your image in their mind and when they need you services they will think of you instead of your competitors
2 - Send Birthday Cards To Your Clients Children
2 - Send Birthday Cards To Your Clients Children
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
rong>
This is a Killer Technique which was first introduced to me by my friend the attorney. What do you think is going to happen when the child receives the card? Do you think he may go to his parents and ask “Mommy who is this John Smith, CPA guy who sent me a birthday card?” Out of the
This is a Killer Technique which was first introduced to me by my friend the attorney. What do you think is going to happen when the child receives the card? Do you think he may go to his parents and ask “Mommy who is this John Smith, CPA guy who sent me a birthday card?” Out of the
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
mouths of babes …Relationship marketing at its best!
3 - Send Cards At Unusual Times
Starting right after Thanksgiving until right before Christmas more cards are sent then any other time of the year. Companies feel obligated to send a holiday card once a year. The problem
3 - Send Cards At Unusual Times
Starting right after Thanksgiving until right before Christmas more cards are sent then any other time of the year. Companies feel obligated to send a holiday card once a year. The problem
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
is people are getting so many cards yours will be lost in the shuffle
Now you have to Send a Holiday Card but there are other cards you can send throughout the year. Why not Send a “Happy Groundhog Day“Card? How about a “Happy First Day of Spring” Card? These cards will stand out a lot
Now you have to Send a Holiday Card but there are other cards you can send throughout the year. Why not Send a “Happy Groundhog Day“Card? How about a “Happy First Day of Spring” Card? These cards will stand out a lot
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
more then simply sending a once a year Christmas card
4 - Put Your Picture On The Card
Remember the purpose of sending card is to build a relationship with you client and keep your name in their mind. There’s no better way to do that then sending your picture in the card.
4 - Put Your Picture On The Card
Remember the purpose of sending card is to build a relationship with you client and keep your name in their mind. There’s no better way to do that then sending your picture in the card.
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Studies have been shown that people will not throw out a business card with a persons photo on it ... well the same goes for Greeting cards
5 – Enclose A Gift
Want to really impress a client? Enclose a gift in the card! If you can find a store that your client likes sen
5 – Enclose A Gift
Want to really impress a client? Enclose a gift in the card! If you can find a store that your client likes sen
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
d them a gift certificate for that store. If not, enclose a gift card for a popular store like Waldenbooks or Starbucks.
6 – Design A Custom Card
There are places you can go to get a custom greeting card designed with your logo, your personal photo or anything else you wa
6 – Design A Custom Card
There are places you can go to get a custom greeting card designed with your logo, your personal photo or anything else you wa
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
t. This is an incredible way of branding yourself and your business
7 – Send Unexpected Cards to “Future Clients”
Is there anybody you would like to meet but can’t get past the gate keeper? This technique works like a charm. Get their address from their website and send th
7 – Send Unexpected Cards to “Future Clients”
Is there anybody you would like to meet but can’t get past the gate keeper? This technique works like a charm. Get their address from their website and send th
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
em a greeting card … you will be amazed with the results. I have used this technique to my advantage many times … It Works!
With the new technology it’s not necessary to spend your time in the card store. There are online card sending services where you can send “REAL” physical greeting c
With the new technology it’s not necessary to spend your time in the card store. There are online card sending services where you can send “REAL” physical greeting c
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ards from your computer. The one I use is http://www.SendCardsFast.com They have a ton of features and are very inexpensive (under $1 a card).
One time I wanted to get in touch with a well known Internet Marketer and author. I tried emailing him with no response. I went to his website g
One time I wanted to get in touch with a well known Internet Marketer and author. I tried emailing him with no response. I went to his website g
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ot his Physical address and sent him a card. I got an email from him 3 days letter with his home phone number!
I have since repeated the process numerous times with great results. One technique that I have used is to go to their website, download their picture and upload it to the Greeting
I have since repeated the process numerous times with great results. One technique that I have used is to go to their website, download their picture and upload it to the Greeting
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
card. When they open the card they are starting at a picture of themselves. … needless to say this grabs their attention a bit!
So whether you are looking to build relationships with current customers or gain new ones … “Success is In the Cards!”
Copyright © Jack Bastide All rights Reserve
So whether you are looking to build relationships with current customers or gain new ones … “Success is In the Cards!”
Copyright © Jack Bastide All rights Reserve
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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