Advice You - Business

Not many business owners take advantage of the FREE advertising space on the back of their business card, and those that actually do, often use the space ineffectively.

Most business owners don’t consider their

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

business card a marketing tool, but in fact, it is! And not only should it be used to attract clients to your business, it should also be used as a vehicle to attract joint venture partners.

Have you ever att

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nded an event, talked to so many people and collected their cards, then went home, looked at the cards, and discovered that you don’t remember exactly what the person who gave you the card does? You probably fi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e the card away for future reference, knowing that you’ll almost certainly never get round to looking at it again. And then, after a few months, you spring clean and throw the card away? Yes! We’ve all been t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ere.

That’s why you should ensure that your business card is one of those that reminds the person you give it to of who you are, and what you can do for them.

So how do you do this? Try one of these tips belo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

w, and watch your joint venture network and your client base increase significantly:

Tip #1: Offer an irresistible freebie that compels the recipient of your business card to get the freebie, and also share it

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ith their clients and associates. The freebie should be something that relates to your products and services. For example, if you’re a realtor, you may offer a special report entitled “20 Deadly Home Buying Mi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

takes To Avoid.” If the recipient of your card is perhaps a financial planner with a client base of first-time home buyers, it’s likely that he’ll mention your free special report to his clients, so as to add v

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

lue to what he already offers them.

Tip #2: Have a marketing-driven testimonial behind your business card, and make the testimonial indisputable by including the name and contact details of the client who gave

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

it to you (ask their permission first). Your prospects should be able to relate to the testimonial. This will increase your credibility in the mind of a potential joint venture partner because a testimonial is

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

proof that you deliver on your promise.

Tip #3: List a few problem-solving tips that your target market can benefit from. You’ll be surprised how much you can fit in on the back of your card. The brief tips a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e a way of showcasing your expertise, and will in turn position you as an expert that can be trusted to meet the needs of the clients of a potential joint venture partner.

Tip #4: Add your tagline or motto to y

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ur business card. It must be something that stresses the client-focused benefits of working with you, otherwise the tagline or motto will just be taking up valuable space. The reason for including your tagline

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

or motto is to explain what your business is about to a potential joint venture partner and to their clients.

These are only a few of the things you can have on the back of your business card. The objective i

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

to make the recipient of your business card remember what you do, be keen to do business with you, and send clients your way.

Before you print large quantities of your business cards, hand out some of them and

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

observe reactions from the recipients. What did they say? Did they laugh? Did it create more interest on their part? Did they turn it over to see what may be on the back? All of these observations will give

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

you clues about what potential joint venture partners and their clients expect from a business card.

What you have on your business card will make a difference between the recipient wanting to recommend you to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

their clients (if they’re a potential joint venture partner), or wanting to call you as opposed to you calling them (if they’re a potential client), and your card being thrown in the trash after a few weeks or m

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nths.

Everything you put on your business card should have a purpose that ties into what you can do for your ideal client. This will make potential joint venture partners regard you as a value-adding expert th

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

y must team up with.

Copyright © 2006 by Habiba Abubakar and Emprez. All rights reserved.

Note: You are welcome to republish this article as long as the resource box at the end is included fully and unaltered

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Be proactive and launch your career. Prepare yourself for the most common interview method to find leaders. By understanding the method first, you can ace the interview and find your dream career, achieve your career goals, and move onward and upward. Get the job you really want!

Just wanting promotion is not enough for most of us. If you want your potential to be recognised you have to take responsibilty for your own future. How you act, what you say and do all impact on the way others perceive you. Advice on how to ensure that your potential is realised and recognised.

As the economy and labor market improves, will some of your key people choose the highway?

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