Advice You - Business

You have a scant few minutes to make an impression on a new prospect whether they're visi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ting your website or you're meeting face-to-face. Your prospects are busy people who are

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

bombarded with messages trying to sell them products every day. Stand out from the crowd.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Make your impression memorable by leaving behind valuable information to encourage your

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

prospects to seek you out again and again.

To be remembered by that new prospect or the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

last visitor to your website leave something valuable behind. And I'm not talking about b

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

usiness cards here. Or sales literature. They're way too easy to ignore and toss in the t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rash.

The simplest way to be remembered is to create a marketing tip sheet. Tip sheets a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

re easy to put together and don't take a lot of time. To create a tip sheet, think about

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

how your customers will benefit from your product or service and and create a short one p

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ge "how to" to help them out. Brainstorm a list of topics to get started. Browse through

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

your most commonly asked questions and add those to the list too. Then pick out the best

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

and voil? you've got a tip sheet!

Structure your marketing tip sheet by numbering each i

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

tem and providing a brief explanation. Make sure your intent is to help, not sell.

Next

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

add a snappy title and you'll have something that will work for you once you're gone. Tip

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

sheet titles normally include a number like "The Top 10 Ways to Get the Most Out of Your

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

New Drill" or "8 Secrets You Never Knew About Keeping Your Cat Healthy" or "14 Ways To C

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

apture Her Heart With Flowers." Make sense?

Your prospects and customers will appreciate

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

you being helpful and could turn into lifetime fans. And don't forget, that marketing ti

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

p sheet is a great news release too. Send it to your press contacts and help them out too

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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So here are some tips on how to be taken off the shelves and be picked up by those that are still loyal to the written form.

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Advice You - Marketing Tip Sheets Work For You When You're Gone

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