Advice You - Business

Everybody that has ever been to a meeting, can recall the all familiar "passing"

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

of the business cards.

This powerfull marketing tool is often used matter of f

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ctly, and we have to wonder how often does the recipient of your card hold on to

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

it, and use your business information positively?

In a world where first impres

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ions count and business is becoming more competitive, it would be foolish to go

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ith the crowd.

You have to act different to make a impact so that you will be r

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

membered when the rest are forgotten. Often times, traditional business cards re

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

lects your name, position in the company and contact details...not very inspirin

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

.

Full colour business cards might be a better option, but once again,you would

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

have needed to make some kind of impression, for the recipient of your card to g

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ve it a second glance.

In my opinion then, it's not your actual business inform

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ation that counts, but how you present it.

I recently, in a situation typical t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

the one described above, held my photo business card that is printed on vinyl,

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ack until the meeting drew to an end. I kindly requested my prospects to pass th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ir diaries on to me...they did so, but looked a bit dazed. I sticked my informat

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

on in their diaries and passed it back with a remark that I accept that sometime

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

things get lost, but NOT my business cards.

Surprised smiles all around, I kne

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

I made a definite impression and they might just follow up on my information.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ext time you need business cards printed, think carefully, not only on content,

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ut how you plan to present this vital information.

Copyright Annetjie Welgemoed

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Business Cards : Does Your Business Information Stick?

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