Advice You - Business

I know! You got an incredible product and you're about to lauch it. But there is one problem: because the product is so new, you don't have testimonials from anyone.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

>Remember: what other people say about your product worths a zillion times more than you could ever say!

This article will show you how do it and how to convince ev

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ryone about the quality of your business.

One option is to have people testing the product: get some friends or colleagues and tell them about your new goal, give them

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

a price discount.

This will gain some profits for the beggining.

Another technique is to give the product for free to a certain number of people in exchange

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

or testimonials. Quickest method!

Tell them about the price, and ask opinions. Remember: if your product has reseller rights, disable them if you share the product for

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ree.

Start a seminar or a conference and invite different individuals that might be interested about your product. Make it interactive, test it live, ask them to give y

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ou a hand on testing and revealing it's functionality.

After you're done, ask for feedback.

There are lots of fellows out there which will love to have you

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

product. A small discount always works! Your first clients will guarantee the best testimonials.

The direct approach is the best, writing mails doesn't work as well as

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

calling or meeting live with your "target".

Fact #1: if you get testimonials from important people you dramaticaly increase your credibility. If you trust in wha

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t you do, why not letting other people trust you also?

If you decide to ask for a testimonial from a very respected persons it is recommended to get in direct contact,

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

aybe a visit will do the best. Mails just don't work!

When people are ready to test the product, ask for permission to record the testimonial or record them on camera.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

f you'll launch the product on the Internet or on TV, you are increasing the chance to get more aprovals.

A living person, speaking positively about your product worth

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

s more than one million words.

Another thing to do is to find companies launching their product in the same time. Ask them for a testimonial exchange. It's better if yo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

find companies selling for the same market.

You might ask "where to find those companies?".

Right here! on the Internet. Use search engine and search for t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e keyword "preorder" or "pre-order", both work fine. Those people need testimonials as much as you do.

Be very careful... especially with "big" people. Ask them to pron

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ounce your name, brand or slogan, works best when you get video or audio testimonials.

Fact #2: talking about testimonials means talking about quality.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

If you find the right people (celebrities, public persons, etc) to speak about your product, the sellings will increase automaticaly.

And even if you got your testimon

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

als and you are ready to lauch the product, never quit on asking opinions from your clients. More testimonials, more credibility.

More people talking about your produc

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t, more sales!

If you run a newsletter, put a small note at the end of each message, for example: We would love to hear your opinion about X product. Don't forget to gi

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e them a bonus for sharing their experience. A good thing always brings other good things.

Testimonials can be very rewarding if you are doing it right, so... good luck

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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