Advice You - Business

Motivation runs everything! Understand that it is both desire to improve the status quo as well as fear of loss of the status quo that propel peop

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

le to act. Studies have shown that fear can have a short term effect on motivation to act positively, but, positive rewards have both increasing a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

well as longer lasting results.

Change, otherwise known here as action, occurs when people realize that the consequences of their actions, or in

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

-actions, are no longer acceptable to them. How many people have tried to diet, and tried many of the hundreds available, but couldn't keep the we

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ght off or motivate themselves to keep up the discipline? It wasn't until they were finally fed up with the consequences of being overindulgent th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

at the motivation to pay the price was activated. It isn't the diet that works, it's the motivation. Therefore, what you see in the marketplace ar

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

more diets that are less "painful" (less price to pay) being made available to snag those who are motivated to do something but are not willing t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

o pay too big of a price (no pain, no gain).

From a marketing perspective, inspiration can propel some parts of a potential marketplace into acti

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

n. I like Home Improvement store ads that implore you to "just fix it." That concept gets drilled home and is geared to inspire the forgetful (and

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

unmotivated) husbands to do what they know they should have already done, or, to inspire the other mate to remind them. Additionally, they educa

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e you to the vast number of "specials" they have available on the supplies necessary for "fixing". In addition to inspiring, educating the consume

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

r as to the options available can be the justification to attract the already motivated but undirected person to come to you, now! This is a Yello

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Page, e-mail or Media Ad position. As conditions change in the world (inflation, interest, seasons, etc.) or, as conditions change within that pe

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

rson, he may be inspired to act. You have little way of knowing this, unless you are running either inspirational or educational promotions, and,

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

re monitoring the results. The best ads have both elements in them.

Remember, it's the consequences of their actions (spending too much money, un

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

necessarily) or their in-actions (not bothering to buy a water filter) leading to unacceptable conditions that motivate people to act (buy). One r

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ason the "green revolution" is not motivating the masses to change their ways is that it doesn't have enough perceived consequences directly and i

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

mmediately affecting the individuals. Therefore, the consequences of their actions are not yet unacceptable to them. The ones who respond are thos

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

who are motivated by higher values than only their small personal world. The good news is that there are usually enough "first guy on the block"

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

types to fuel any new positive business. Usually, unless it affects someone in his personal pocketbook, or the fear that it will, action is scarce

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - The Marketing of Motivation

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