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Advice You - Make Some Noise: Seven Super Promotion Steps
Trade shows are all about promotion. You are strategically planning to present your goods and services to a specially targeted audience, in order to meet clearly defined goals and objectives. To maximize your success, however, it is imperative to make
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
promotional efforts above and beyond merely showing up at the next event. Begin these pre-show efforts six to eight months before your next event.
Here are the seven steps you need to take:
1. Decide on a pre-show promotional
Here are the seven steps you need to take:
1. Decide on a pre-show promotional
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
strategy.
How are you going to let your target audience what shows you will be attending and what you will be presenting? Options include:
- Personal Invitations
- Advertising in trade publications and local media
How are you going to let your target audience what shows you will be attending and what you will be presenting? Options include:
- Personal Invitations
- Advertising in trade publications and local media
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
- Direct mail
- Telemarketing
- Public Relations
- Website
- Sponsorship
2. Plan on-site promotional activities.
This will include any efforts you make to promote your presence at or around the show. O
- Telemarketing
- Public Relations
- Website
- Sponsorship
2. Plan on-site promotional activities.
This will include any efforts you make to promote your presence at or around the show. O
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ptions include:
- Airport Advertising
- Billboards
- Hotel TV advertising
- Transit Advertising
- Show Daily Advertising
- Hotel Room Promotions
- Show Directory Advertising
- Sponsorship
3.
- Airport Advertising
- Billboards
- Hotel TV advertising
- Transit Advertising
- Show Daily Advertising
- Hotel Room Promotions
- Show Directory Advertising
- Sponsorship
3.
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
Reach out to the media.
Editorial coverage is worth its weight in gold. To entice media outlets to cover your company’s promotional efforts, you have to provide a newsworthy angle. Give the reporters something to write or talk about.
Editorial coverage is worth its weight in gold. To entice media outlets to cover your company’s promotional efforts, you have to provide a newsworthy angle. Give the reporters something to write or talk about.
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ake this ‘hook’ the focus of your press kits. Press kits should be mailed before the show, be available at the show, and provided after the show to ensure maximum coverage. Two main ways to reach out to the press are:
- Press Releases
- Press Releases
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
- Press Conferences
Remember to only use press conferences when you have new information to share with your target market. You will make the media very unhappy if you share old stuff.
4. Organize A Visitor Competition.
Remember to only use press conferences when you have new information to share with your target market. You will make the media very unhappy if you share old stuff.
4. Organize A Visitor Competition.
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
>
People are wildly competitive. Throw in a chance to win a prize, and you’ll have crowds flocking to your booth. Planning visitor competitions requires some careful planning. Everything that happens at your exhibit must reflect your marketing
People are wildly competitive. Throw in a chance to win a prize, and you’ll have crowds flocking to your booth. Planning visitor competitions requires some careful planning. Everything that happens at your exhibit must reflect your marketing
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
oals and objectives. Competitions should be consistent with the corporate image you want to portray. For example, a game show style trivia contest may be far more appropriate than a kareoke stage. Prizes should tie in to your products and services in
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
an effort to attract more qualified leads. Items to consider include:
- Type of competition
- Prizes to be offered
- Compliance with local rules and regulations
- Compliance with show regulations
- Staffing for the compe
- Type of competition
- Prizes to be offered
- Compliance with local rules and regulations
- Compliance with show regulations
- Staffing for the compe
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
tition
- Duration of the competition
- Role competition plays in promotional efforts
5. Decide on Giveaway Items
Giveaway items or ‘freebies’ should be more than a trendy trinket with your corporate logo on it. I
- Duration of the competition
- Role competition plays in promotional efforts
5. Decide on Giveaway Items
Giveaway items or ‘freebies’ should be more than a trendy trinket with your corporate logo on it. I
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
eally, these items are something that enhance your corporate image, will be used regularly by your target audience, and keep your company logo in regular view. Avoid items that will be passed along to children, such as cuddly toys, or are so insignifi
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
cant that they are likely to be tossed. Four things to remember about giveaway items:
- Giveway items should reinforce your marketing message
- Make your giveaway business oriented
- Don’t be trendy! It is better to be unique and
- Giveway items should reinforce your marketing message
- Make your giveaway business oriented
- Don’t be trendy! It is better to be unique and
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
cutting edge.
- Toys and gimmicky gizmos are always, always, always passed along to children. Unless your primary buyers are still in preschool, avoid them.
6. Plan Hospitality.
As more and more companies begin to do
- Toys and gimmicky gizmos are always, always, always passed along to children. Unless your primary buyers are still in preschool, avoid them.
6. Plan Hospitality.
As more and more companies begin to do
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
usiness on a global scale, marketing strategies change. Buyers from Europe and Asia expect a certain amount of hospitality at trade shows. In fact, these features are an integral part of the International business scene. Many relationships that begin
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
in ‘social’ environments flower into profitable business. Consider if any of the following will work for you:
- Hospitality Suite
- Meal Style Events
- Sponsorship
7. Mind the Details.
More often than
- Hospitality Suite
- Meal Style Events
- Sponsorship
7. Mind the Details.
More often than
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
not, it is the little things that can stymie the most well-intentioned promotional efforts. Attendees will easily get frustrated and walk away if what they perceive as a minor need cannot be met – and they won’t be walking away with a good impression
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
For that reason, make sure the following matters are attended to:
- The booth number must be clearly printed on all promotional material. People cannot visit you if they cannot find you.
- Extra supplies of literature, catalogs, and s
- The booth number must be clearly printed on all promotional material. People cannot visit you if they cannot find you.
- Extra supplies of literature, catalogs, and s
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ales material should be available.
- Clear, concise, and correct information must be listed in the show guide.
- Adequate supplies of visitor tickets, free passes to hospitality suites or events, and similar items should be on hand.
- Clear, concise, and correct information must be listed in the show guide.
- Adequate supplies of visitor tickets, free passes to hospitality suites or events, and similar items should be on hand.
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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