Advice You - Business

How many of us have a huge marketing budget? If you are like me then you know that you have to make every penny that you spend on marketing really count

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

.

Marketing is not as difficult as you may think. Here are 10 NO-COST marketing tips to help you make more profits for your business. All you

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

will have to do is invest some time and effort.

Here they are:

1.Always spell your customer’s name correctly. Check the correct

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

pelling and spell it correctly every time. You will be surprised the impact that this has.

2.Recognise your customer’s voice and greet them b

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

y name, whether they are on the phone or when you meet them at your premises. Your customer will feel extremely valued.

3.Remember specific

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

things about your customers and bring them up when you are conversing, e.g. details about their child, for example he or she has just graduated, just

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

married or whatever topic that your customer likes to talk about. This gives your customer a warm feeling, makes your customer feel that they have a p

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rsonal connection with you and shows that you are actually interested in them.

4.Know what your customer likes. The best way to describe this

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

is to give the bar scenario, “the usual then”, this makes your customer feel special and valued.

5.Under promise and over deliver. For exa

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ple, you have promised to delivery an item for your customer, you know very well that you can delivery it by the next day. Promise to delivery by say

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

the end of the week and then deliver it the next day. This has a dual purpose, firstly the customer would be very impressed with the speedy delivery a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nd secondly it gives you some slack in case you encounter any unforeseen delays (which the customer would never need to know about, hence avoiding dis

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ppointment and giving satisfaction)

6.Always remember to thank your customers, especially in the case of receiving referrals. There is nothin

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

g worst than a customer telling their friend, associate or colleague for example “I recommended x and I did not even get a thank you” bad news travels

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

faster than good news; make sure that the only news travelling is all good.

7.Always get feedback from your customers; this is an excellent s

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

trategy to use to help you improve your services and get even more sales.

8.In your advert copy give a deadline to encourage a quick customer r

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

sponse. Examples include order before x date to receive x % discount, limited offer ends x date. This will prompt your customer to act quickly.
<

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

br> 9.Word-of-mouth marketing is extremely powerful yet under utilised "find ways to do what you do so well and so uniquely that your customers cannot

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

esist telling lots of other people about you."

10.It’s the little things that make the biggest difference. Add little things that your cus

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tomers will appreciate. For example, free guides, hints, tips for using your product or service or even a discount voucher for complimentary items.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Even though all of your clients are different they all want the same things from the companies that serve them. Davis, Kingsley & Company has conducted hundreds of interviews and there are four strong themes that always emerge...

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