Advice You - Business

A smallish budget and a need to spend it wisely – I think the most important thing to do is ensure that you are aiming at actual potential customers. Luckily

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

as auto repair guys – you have a head start as most people have cars nowadays. But….. make sure that you are aiming at people who own the kind of cars that yo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

u repair – be that make of car, age of car and/or income level.

Second consideration is what you want to market – Be Specific. Have a service – or make o

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e up – that you can explain in a few words. Try something like “Pre Freeze Tune Up” or “First Car Service” or “Pre Purchase Checkup”. Notice how the name exp

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

lains it all. Try and offer something that will be appealing and that no one else is offering. It is far easier to sell a particular service on a small marke

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ing budget than it is to sell all that you do! Identify your company with good branding – one that sticks in the mind – like “The Spanner Man”, “Jim’ll Fix It

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

”, “The service you can trust” – you get the idea.

Get printed some posters in 4 color – about the size of a paperback book – is the most versatile size.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Make sure they explain your offer and are easy to read, include graphics and not too many words. Don’t forget your contact phone number, address and company n

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ame.

So we have your potential customers and what you want to sell to them – now you need to market your company where these people are likely to be. Her

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

are a few suggestions for you. Please always get permission to make your postings.
* Car parks: Arrange to put up small posters on the payment machines,

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

at the entry barriers or at the payment booth. Wherever the motorist pauses for a while.
* Movies, restaurants etc: Particularly useful if you have a youn

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ger cliental. Place the posters on the notice boards, in the restrooms and wherever people wait for a while.
* Your local take outs: Place them where peop

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e are waiting for their meals. Do an exchange of services to ensure this.
* Clubs, pubs and sports areas: Place them where they can be seen as people meet

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

or line up.
* Car Sellers: Offer commission to sellers who send you clients. Swap adverts with them.

If your budget will stretch, some other guerri

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

la ideas are:
* Place your advert on the lid of takeout food coffee cup sleeves, bags, tickets etc.
* Beer mats with your service – bring it to you a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nd get a discount.
* Special offers sent to local businesses and their staff.
* Interesting fridge magnets – maybe in the shape of a comic car!

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

* A competition (legal of course) that your local paper will hopefully feature for you. It can be something like guess the washers in a can to win a free serv

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ice. Anything that will bring people into your business where you can show yourselves off and provide sales material.

Tip: Send off details of you

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

new service to the local press and local radio stations, in the form of a press release. Hopefully they will run this information to give you more free cover

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

age.

Lastly – think a little out of the box, differentiate yourself and aim to introduce just one small element of your service – the rest will follow.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Business cards have been used both as a common form of advertising and as a means of exchanging contact information between business people and the public.

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