Advice You - Business

A focus group is a group of employees or current customers that discuss and

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

brainstorm new ways to improve different parts of your business.

1. They ca

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

n give you new ideas on how to advertise and market your product or service

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

o your targeted audience.

2. They can give you ideas that could help improv

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e your current product or service. For example, you could make it smaller,

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

aster, heavier, etc.

3. They can give you ideas for new products or service

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s to develop and sell. For example, a new gift wrapping service for your pro

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ducts.

4. They can help you solve lingering problems with your business. Fo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

example, you could give your employees incentives to solve slow production.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

5. They can give you new ideas on how to cut costs and save money. For exa

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ple, you could recycle damaged or old products instead of trashing them.

6.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

They can find new ways to improve your current customer service policy. For

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

example, hire extra operators so you don't have to put anyone on hold.

7.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

hey can give you new ideas on how to get the most and best out of your emplo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

yees in the less amount of time.

8. They can give you news ideas for upsell

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

back end and add-on products to sell. For example, you could upsell a vide

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

o when selling your books.

9. They can help you find new ways to stay ahead

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

of your competition. For example, you could give your customers free shippi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

g.

10. They can give ideas for raising your employees morale. For example,

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

you could hold a party, give them a holiday bonus, give them a free day, etc

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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