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Advice You - New Year's Marketing Resolutions
I hope you're as excited for the upcoming year as I am. Time again for those New Year's Resolutions.
Are you making them again this year? Or, are you like some I've talked to who say you're going to skip making them so you don't have to break them again.
So what's it going to be this year - loose weight,
Are you making them again this year? Or, are you like some I've talked to who say you're going to skip making them so you don't have to break them again.
So what's it going to be this year - loose weight,
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
get in shape, improve some of your relationships, take some more time off and actually take a vacation this year?
Don't worry, I'm not going to lecture you about making your resolutions more realistic this year so you can actually stick to them. You already know that you need to create a plan to achieve them and then pu
Don't worry, I'm not going to lecture you about making your resolutions more realistic this year so you can actually stick to them. You already know that you need to create a plan to achieve them and then pu
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
t it into action.
How about a Marketing Resolution?
I simply invite you to resolve to get into marketing shape this year. Become a stronger marketer for the sake of your business. And, you don't have to count "carbs" or "grams of fat" to stick to this resolution. However, you will need a plan and commitment to p
How about a Marketing Resolution?
I simply invite you to resolve to get into marketing shape this year. Become a stronger marketer for the sake of your business. And, you don't have to count "carbs" or "grams of fat" to stick to this resolution. However, you will need a plan and commitment to p
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ut it into action.
I say this to people all of the time because it's true. You could even say that I'm living p
"You don't have to be some kind of marketing wizard or guru to get great marketing results. You do, however, need to be willing to put in regular and consistent effort."
I say this to people all of the time because it's true. You could even say that I'm living p
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
oof of this statement. I don't have a degree in Marketing. But, I do have a system that I put regular and consistent time and effort in to maintaining and improving.
Caution: A Marketing Resolution Will Require Work
My family and I were watching television the other night when one of those commercials came on. Y
Caution: A Marketing Resolution Will Require Work
My family and I were watching television the other night when one of those commercials came on. Y
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ou know what I'm talking about? It was one where a couple claims that each lost 30 to 40 pounds by taking this "magic" pill. They showed the before and after pictures where the couple was obviously flabby and out of shape in the before pictures. In the after pictures, the couple was not only much slimmer; they looked like they
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
had been carved out of marble.
In a question of obvious surprise and disbelief, my son asked, "How did they get so 'buff and cut' just from taking a pill?" I told him to look for the fine print and sure enough the commercial proceeded to tell him that results were achieved through a combination of regular diet, exercise
In a question of obvious surprise and disbelief, my son asked, "How did they get so 'buff and cut' just from taking a pill?" I told him to look for the fine print and sure enough the commercial proceeded to tell him that results were achieved through a combination of regular diet, exercise
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
and taking the "magic pill" product. To which my son replied, "Couldn't they have gotten those results just from the diet and exercise?"
But this article isn't about the ridiculousness of the "magic pill" commercial. No, this article is for those of us who want to make some positive changes in our business. We're doing
But this article isn't about the ridiculousness of the "magic pill" commercial. No, this article is for those of us who want to make some positive changes in our business. We're doing
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
some planning for how to make our next year our best year yet. We're waiting for that gentle nudge to start getting into marketing shape. Well come on then. Let's get started!
I'd invite you to create two or three goals that will make a difference to your business. And then, put them on a calendar on your wall. If you d
I'd invite you to create two or three goals that will make a difference to your business. And then, put them on a calendar on your wall. If you d
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
on't complete them are you any worse off? But, if picking them and putting them on a calendar is enough to help you get some results then you've discovered a simple system to achieve positive change.
Here are a few suggestions for marketing resolutions that you can stick to and would help make a difference in the next year.
Here are a few suggestions for marketing resolutions that you can stick to and would help make a difference in the next year.
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
1. Commit to learn something about marketing every month. There are several ways you could put this on the calendar and actually hold to this resolution. Every month you could commit to read a book, attend a seminar, attend a workshop, enroll in a tele-class, or buy and listen to audio on some specific marketing to
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
pic.
You don't necessarily have to try to learn everything about marketing all at once. But, you do owe it to yourself to continuously learn. Pick a different marketing topic for each month and then determine your preferred learning method.
2. Commit to write something about your area of expertise every month. W
You don't necessarily have to try to learn everything about marketing all at once. But, you do owe it to yourself to continuously learn. Pick a different marketing topic for each month and then determine your preferred learning method.
2. Commit to write something about your area of expertise every month. W
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
iting is probably the single most important marketing skill you can master. The good news here is that you get to write about what you already know. Then finding ways for you to share what you write will actually serve as a client attracting marketing tool for you.
Think of how much you'd be getting the word out about what
Think of how much you'd be getting the word out about what
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
you're great at if you wrote and distributed something every month. Write a tip sheet to give to clients and referral sources. Start a newsletter or ezine to start sending to everyone in your network of contacts. Submit articles to the publications that your target market turns to for information.
3. Commit to testing y
3. Commit to testing y
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
our attention getting message every month. The first thing you say when someone asks, "What do you do," should create some interest and get your listeners to ask for more information.
Put some networking events on your calendar for each month of the year. Stop worrying about trying to get a new client. Just go and t
Put some networking events on your calendar for each month of the year. Stop worrying about trying to get a new client. Just go and t
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
est your attention getting message to see who asks you to tell them a bit more. Here's a great follow-up when someone does ask for more information - offer to send them something that you've recently written on the topic (see #2 above).
Just like all those exercise resolutions you made in the past, even scheduling just
Just like all those exercise resolutions you made in the past, even scheduling just
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
few hours a week or a month will begin to make a difference.
A Few More Tips To Make Your New Year's Marketing Resolutions Stick
Once you make your resolutions (hopefully getting into marketing shape is one of them), write them down in big letters and put them up where you'll see them every day. Tell at least t
A Few More Tips To Make Your New Year's Marketing Resolutions Stick
Once you make your resolutions (hopefully getting into marketing shape is one of them), write them down in big letters and put them up where you'll see them every day. Tell at least t
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
hree people who will help you stick with it.
Sometimes you just have to hear something over and over again until in it really sinks in. "You don't have to be a marketing guru to get great marketing results, but you do need to be willing to put in regular and consistent effort."
Just like an exercise program, if you
Sometimes you just have to hear something over and over again until in it really sinks in. "You don't have to be a marketing guru to get great marketing results, but you do need to be willing to put in regular and consistent effort."
Just like an exercise program, if you
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
write it out then you'll be more likely to stick with it. Get a simple marketing calendar and commit to specific marketing activities every month.
Want a few exercises to get you started? Read the E-Myth Revisited. Write a one page tip sheet on the top three things your clients could do to improve their current situ
Want a few exercises to get you started? Read the E-Myth Revisited. Write a one page tip sheet on the top three things your clients could do to improve their current situ
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ation immediately. Practice a new introduction that gets people to say, "Wow, I'd like to hear more."
Don't go it alone. If you're serious about getting into marketing shape this year, consider the benefits of a marketing coach or joining some kind of accountability or mastermind group.
(c) - Kevin Dervin, KPD Marketin
Don't go it alone. If you're serious about getting into marketing shape this year, consider the benefits of a marketing coach or joining some kind of accountability or mastermind group.
(c) - Kevin Dervin, KPD Marketin
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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