Advice You - Business

Each time you contact someone, you learn a little more about what they do, their hobbies, interest

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s and other personal information. You should be making note of everything that is important to tha

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

customer. You should be keeping your power page up-to-date at all times. These are the crucial no

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tes that give you the information you need to make a touch point with this person. Remember that a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

y excuse will do when contacting a client. Some people call this the inner ring of importance.

Th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ere are some people that do this extremely well and their career in sales seems to be unrealistic

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

n the way they have repeat customers. I remember reading a book by Joe Girard on how to "Sell Anyt

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hing to Anybody". In this book he outlined the things he did to keep the customers coming back. On

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

of the most important points in this book was that he kept in touch with all of his customers fro

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

m day one. He bent over backwards with customer service and made sure they got what they needed. H

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s customers always came back even if the price was slightly higher. Why? Because he kept in touch

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ith them and gave them the service they loved.

If you see something that will interest your clien

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t, pass it along. You do not need to make a sales call each time you have a touch point. All you h

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ve to do is show that you are interested in them. My step father was always cutting out newspaper

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

articles that he thought I would like to read. It seemed very curious that he would take such an i

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

terest in what I did but I also found out that he did the same thing for the rest of his family. I

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t was his way of keeping in touch and letting us know that he cared. The same should be true of yo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

r customers. You need to show you care and that they are valued.

If you focus on the customer at

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

all times, you are likely to increase the amount of business you get from them. You will be in the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

r minds when it comes time to select the correct person to fill a big order or to manage a project

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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