Advice You - Business

In the previous topic I suggested that six to eight appointments is likely e

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nough for a week. This is true if you are meeting your clients face-to-face.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Sometimes this is not possible and your meetings may be scheduled over the p

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

hone. I still like face-to-face meetings but if my client is in another city

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

across the continent, then I am willing to work by telephone. When you sched

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ule your meetings, you should look at only six face-to-face as the maximum a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

d use telecommunications for the others. Phone calls definitely take a lot l

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ess time out of your day.

The first time you meet with a potential customer

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

it should be face-to-face (if they are within a reasonable distance). This

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

type of meeting will allow you to form a better business relationship throug

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

body language and other gesturing. Voice only portrays about 10 to 20% of w

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

hat you are saying. You miss out on the clues through eye contact and arm mo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ement. You are more likely to win a contract through a face-to-face meeting.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Once again it is important to make sure you do not overbook yourself and th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t you still have time for doing the work. If you are lucky enough to have ot

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

hers do the work then you can schedule additional appointments and go to mor

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

activities that will generate business.

At this point, you have scheduled

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ten touch points per day, ten activities and ten appointments per week. You

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ave also taken time to perform the work unless it is delegated. Should you s

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

top there? No, as a business will stagnate unless you keep the pipeline full

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Setting 10 Appointments Per Week Will Give You Top Results

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