Advice You - Business

During the holiday season, you're busy buying gifts, attending celebrations an

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d doing the hundred and one things that make the season so frantic.

But what

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

bout your business? You can get a real business hangover after the holidays if

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

you forget that you've got a business to run.

You'll want to relax and take

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

few days off, but don't drop the ball completely. Holidays or not, the bills

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

will keep coming in, and you've got to keep moving and keep your business humm

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ng.

If you're tempted to slacken off, tell yourself that your competitors are

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

almost certainly not guzzling champagne or lounging on the beach in Tahiti,

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

hey're working harder than ever.

Here's how to keep sales steaming along duri

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ng the holiday season:

* Send greeting cards to customers: all your customers

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Your customers are your personal gold mine. Say thanks. Offer them a special

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

oliday deal;

* Use holiday season parties to network. Keep a stash of busines

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

s cards in your pocket;

* If you've set a working schedule for yourself, stic

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

to it as much as possible. Don't give yourself time off just because you're t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

he boss and you can. If you don't have a schedule, create one;

* Keep up your

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

marketing schedule. Whether you advertise online or offline, get your holiday

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

period marketing push under way. No excuses, like: "People are too busy to buy

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

from me over the holidays." No, they're not, especially not online, where you

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

have potential customers from all over the world.

Get marketing, and make thi

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

holiday season your best season ever. Happy holidays to you and your business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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When the last time you looked at how you handle applicants? How many A players have you missed because your people dropped the ball? Trouble is, you probably don't even know it. A story to illustrate my point. And a suggestion.

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Imagine that you run a small business and your potential customer base can change by as much as 200% depending on the time of year. This is a reality that affects many small towns, tourist and resort areas worldwide. There is a solution, and not surprisingly, it is web-based.

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Advice You - Holiday Season Sales Or Slump? Use The Holidays To Market and Sell

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