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Advice You - Marketing Your Art though Art Shows and Festivals
If you are a budding artist, one of the easiest ways to market your work is to sell it
yourself. And one of the best ways to do this is to exhibit in Art Shows and Festivals.
Following are some hints for getting started:
Finding the Shows
Many states and localities have Art Leagues and Associations which list local Art Shows. Make sure to start with
Finding the Shows
Many states and localities have Art Leagues and Associations which list local Art Shows. Make sure to start with
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
these organizations. For nationwide listings, try
either Sunshine Artist (artandcraftshows.net), artfairsource.com or festivalnet.com.
Once you identify the shows that interest you, you can write or email the contact
person of each show for an application.
Filling out Applications
The first thing to note on an application is the deadline. Many shows
Filling out Applications
The first thing to note on an application is the deadline. Many shows
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ill not accept
entries received after that date. The application will outline the show regulations
and fees required. Art Shows vary extensively in rules and regs. Most of the better
(i.e. potential for sales) shows limit artwork exhibited to that which is hand-made.
Any reproductions, even 2-dimension prints, may be limited or not permitted at all.
Make sure
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
to read the application completely before applying to the show!
A Note about Fees
In most cases you will need to send two separate fees with the Art Show application. The first is known as a “Jury Fee” or “Screening Fee.” This fee is non-refundable, and must accompany the application. Jury Fees generally range from $5 to $30.
The second fee is the “B
A Note about Fees
In most cases you will need to send two separate fees with the Art Show application. The first is known as a “Jury Fee” or “Screening Fee.” This fee is non-refundable, and must accompany the application. Jury Fees generally range from $5 to $30.
The second fee is the “B
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
oth Fee.” This is the fee you pay for space at the show. A
standard booth space is 10 foot by 10 foot. Depending upon the size and quality of
the event, the Booth Fee may range from $25 to $400 or more. Some shows require
this check upfront with the application. Other shows request the Booth Fee upon
your acceptance into the show.
After the jury has reviewed y
After the jury has reviewed y
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
our application, you will receive one of three replies: A
Letter of Acceptance, A Letter of Rejection, or a Stand-by (Wait List) Notice. The first
two replies are self-explanatory. The “Wait List” letter simply means that your work
did not quite make the first cut, however you stand a chance of being called in to do
the show should someone else cancel. It is yo
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
r choice to remain on the Wait List or
to withdraw from the show altogether.
Slides
In most cases, 35mm slides of your work will be required with the application. Some shows are starting to request electronic scans, however many still require the slides. Either way, quality is requirement number one. Whenever possible, you should spend the money to
Slides
In most cases, 35mm slides of your work will be required with the application. Some shows are starting to request electronic scans, however many still require the slides. Either way, quality is requirement number one. Whenever possible, you should spend the money to
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
have your art professionally photographed. Remember that this
is the only view the art show jury will see of your work. Two dimensional artwork
should fill the slide area -- no matting or framing should be visible. Three
dimensional artwork should have a very simple background which compliments the
art.
Many shows, particularly outdoor shows, will require a “
Many shows, particularly outdoor shows, will require a “
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ooth Slide” or photo as
well. In this case the art show is looking for a picture of your entire display. It goes
without saying that this picture should look as professional as possible. To get a
good shot of an outdoor display with canopy, try taking the photo on a slightly
overcast day (to eliminate hard shadows) and leave the top of the canopy for nice
lig
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
hting. Your display should be clean, simple and free of clutter.
Booth/Display
Canopy -- If you are planning to do outdoor shows, you will need a canopy to protect you and your work from the elements. This is not the place to save money. Buy the best canopy you can afford. Talk to any artist who has ever lost $1,000's of dollars of work to wind, rain
Booth/Display
Canopy -- If you are planning to do outdoor shows, you will need a canopy to protect you and your work from the elements. This is not the place to save money. Buy the best canopy you can afford. Talk to any artist who has ever lost $1,000's of dollars of work to wind, rain
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
etc. and he/she will confirm this. Two of the better
canopies are the TrimLine Canopy by the Flourish Company and the Light Dome
Canopy. Canopies are offered with many options, including see-through material for
skylights and doors, awnings, carrying cases, and more.
Display Panels -- For two dimensional art, you will want standing panels so tha
Display Panels -- For two dimensional art, you will want standing panels so tha
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
you can hang your framed pieces. You may also want a “flip bin” or
two for matted, unframed prints. The panels should be fabric-covered, as plain
grids tend to have an unprofessional look. Some of the best panels come from
ProPanels.com. This company also makes pedestals for displaying three dimensional
work. The Flourish Company makes panels which attach to t
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
heir canopy.
Weights -- Weights are a necessity for canopies. You never know when the wind will kick up, and canopies can turn into flying parachutes. All four legs of the canopy should be weighted. Sand bags and cement blocks work, but a nicer look can be achieved using 3"-4" pvc pipe. Just cut 2-3' sections of pipe. Cap one end and fill with ei
Weights -- Weights are a necessity for canopies. You never know when the wind will kick up, and canopies can turn into flying parachutes. All four legs of the canopy should be weighted. Sand bags and cement blocks work, but a nicer look can be achieved using 3"-4" pvc pipe. Just cut 2-3' sections of pipe. Cap one end and fill with ei
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
her cement or sand. Then cap the other end with a screw eye
hook in the cap. This way you can secure the weight to both the top of the canopy
rails (using a rope) and the bottom of the canopy legs (using utility ties.)
Weather -- Make sure to plan for the elements! This may mean rain gear, sunscreen, extra clothes and the like. Also, your art work
Weather -- Make sure to plan for the elements! This may mean rain gear, sunscreen, extra clothes and the like. Also, your art work
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
should be
transported/stored plastic bins as opposed to cardboard. Consider purchasing a
heavy duty dolly. Not only will this make getting your display from the vehicle to the
display area easier, the dolly can also serve as an above ground table for storing
artwork behind your booth.
Hotel arrangements
If you are planning to exhibit out of town, m
Hotel arrangements
If you are planning to exhibit out of town, m
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ke those hotel arrangements as soon
as you are accepted into the show. While an art show alone usually does not fill all
the local inns, you may find that other events are in town for the weekend to
coincide with the art show. This may make finding last minute lodging difficult.
Payments
Consider in advance what forms of payment you will accept. Whil
Payments
Consider in advance what forms of payment you will accept. Whil
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
e “cash only” is a
nice arrangement for the artist, it generally results in lost sales. If you plan to accept
checks, make sure to check identification when accepting the check. If possible, try
to get a merchant account before the show so that you can accept major credit
cards. This will definitely improve your chances of sales. Most banks offer merchant
acc
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
unts, though these days you will probably find better terms and pricing online.
Marketing Materials
Even if people are interested in purchasing your work not all customers will make purchases at the show itself. It is important to let them know how to reach you later. At very least, have professional business cards ready. (Try vistaprint.com.) If pos
Marketing Materials
Even if people are interested in purchasing your work not all customers will make purchases at the show itself. It is important to let them know how to reach you later. At very least, have professional business cards ready. (Try vistaprint.com.) If pos
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
sible, also take flyers, brochures, price lists and other materials which you can
hand out. And don’t forget sales slips/receipts.
An “Artist Statement” (telling about you and your work) should be posted in your booth. People want to learn about you!
Attitude and Presentation
One the day of the show, make sure to SMILE! Purchasing artwork is a joyful
An “Artist Statement” (telling about you and your work) should be posted in your booth. People want to learn about you!
Attitude and Presentation
One the day of the show, make sure to SMILE! Purchasing artwork is a joyful
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
occasion for most people. Few will transact with a grouch! It is also important to
make a good impression on the show committee. One sure way to *not* get into
future shows is to growl at a committee member. One last note, dress comfortably,
but neatly. The paint-stained clothes should be left at home. You are in “selling”
mode now and should dress accordingly
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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