Advice You - Business

By now your prospective attendees know who you are, they know what your eve

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nt is all about and they want to attend. Don't send your prospects running by

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

sending them to what is obviously someone else's website.

'Integrated

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

' means 'Easy'

In one of my previous articles I wrote about making it eas

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

for your prospects to register with you. One major part of making your regis

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

tration process easier on your registrants is to blur the line between your bu

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

iness, your promotional materials, and the registration system itself. Integr

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ate your registration system into your business.

Where does that link go?

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

With some online registration services, your attendees click from your s

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ite to your registration provider's site. This has the potential to be confusi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

g to your attendees and may make them uncomfortable sharing their contact and

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

credit card information. Your prospects have become accustomed to the look an

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

feel of your business or your promotional materials; don't eliminate that tru

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

st by abruptly introducing a third party.

What can I do to put my prospect

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

at ease?

You can avoid confusing your attendees by matching the border,

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

headings, and font colors on the registration pages to your site's theme. A g

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

od registration provider will make this a standard configuration. Also, uploa

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

d your logo into the custom header and/or footer pages. Now when people click

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

o register, they will see your brand, your colors and the familiar ad copy you

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

use.

Why not give your attendees that warm, fuzzy feeling when they register

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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