Advice You - Business

What makes exhibits successful is who are behind the exhibits. These are the people who are aware of the do's and don'ts in an exhibit.

Some exhibito

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rs tend to be oblivious of the little things that they should consider during their exhibits. These little things actually help a lot in the success o

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

such exhibits.

These following tips will surely make the most of your exhibit:

"Stand up straight"

Stand and do not sit. Always be attentive. Give

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

me that smart look.

"Always smile"

They say smiling makes you younger and it also makes your aura good. If you always bring smiles with you, people

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ill certainly approach you. You should look pleasing to every person that you will be interacting with.

"No drinking, smoking and eating in the exhib

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t"

Business is business. You did not come to a social gathering.

"Chewing gum is not allowed"

When chewing gum, visitors tend to be distracted that

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

interrupts their concentration that might lead to lost sale.

"Don't be offensive"

Making fun of your visitors will not help the exhibit. Do not offe

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

d other people of their race or their gender.

"Have clean hands"

You hands should be always clean. You use your hands in meeting different people; h

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ndshaking is one important factor in the business.

"Know what you are really doing"

Conversing with people would bring you to the edge. You should k

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ow what you are talking about. The credibility of your company is on the line, so it behooves you to know what you know, know what you don't know and

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ind out where the answers are in between.

"Say so if you don't know"

Do not fool yourself, if you really don't know the answer, search for the answe

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

and tell it to the visitor in the quickest time possible.

"Do eye to eye contact when talking"

Some people don't know how to talk to people. Eye to

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

eye contact means paying attention to the visitor. Remember to look at the badge of the person and use his or her name in you conversation.

"Cell pho

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e in the booth is a big NO NO"

Using your cell phone might be a nuisance in the exhibit. Visitors would be irritated when most of your time is spent

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ith your phone.

"Avoid barricades"

The traffic in your exhibit will increase by 25% if you will leave the center open.

"Do not stack give-aways on

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ables"

Piling up give-aways on the counters will most likely pull towards you bag-stuffers. It would be much better if you will display limited give-

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ways to generate interest and avoid the grab-and-run effect.

"Do not utter the words "May I help you?"

Visitors usually respond unlikely when ask su

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

h like this. The most common reply you would get is "No, just browsing." It will be more probable to ask your attendees on how they are familiar with

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

our displays or what made him see your product.

"Avoid acting as a security guard"

Do not stand in the exhibit as if looking like a secret service o

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ficer protecting the displays. It more congruous to stand 4 feet from your displays to prevent hesitations from your visitors to look at your products

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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