Advice You - Business

The most important component of a newsletter is its content. It is the one element that can either make or b

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

reak the success of your publication. If you want people to read your newsletter on a continual basis, you mu

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

st produce interesting, valuable content.

Keep in mind the 20/80 rule. Eighty percent of your content mu

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t be informative, whereas only 20% should be advertorial in nature. The type of content and its format depend

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

on your readership. Since the newsletter’s purpose is to generate interest in your firm, you should produce

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ontent that highlights your skills, and showcases past projects, innovative solutions and awards. You can als

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

o build customer loyalty by including client profiles.

If it is difficult to come up with content on a r

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

egular basis, surf the net and online ezines for articles you can include in your newsletter that would be re

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

evant to your readership. Statistics, news items or industry trends are also items that your readership might

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

find informative.

Another important element of a successful newsletter is variety. The content should

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e displayed in a selection of formats such as: news briefs, event listings, president’s message, announcement

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s, client profiles, expert interviews, Q & A and suggested resources. If your subject matter is dry, quotes,

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

and humour can add levity and create a friendly tone to your newsletter. Having regular sections allows your

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

eaders to know what to expect and gives them the opportunity to look forward to upcoming issues.

Don’t f

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

orget to include your company’s information throughout the newsletter. Let people know how to get in touch w

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

th you and motivate them to do so with draws, contests or call to action. Also suggest ways they can refer y

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ou to others.

The content should also be well written and error free. A poorly written newsletter and on

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e with errors will actually counteract the effects you want to have. It may suggest that you are not detail

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

riented and that the work you do for clients will lack this attention as well. No matter who is submitting th

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e content always make sure at least a second pair of eyes have gone over it or hire a professional to edit it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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One of the most frequent questions I am asked about packaging is what's hot in packaging? Interestingly, the answer is not what you might think. What is hot in packaging now is determined by who is buying and where?

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