Advice You - Business

Organizations often get stuck in neutral when it comes to marketing. Sometimes, you just need a kickstart. Here are 14 ideas to push you into high gear.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

1. Do what you say you're going to do and do it on time. If you do nothing else, this is the one that can make a real difference in your business and in y

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ur life.

2. Hold a monthly session with employees or associates to discuss marketing strategy and to solicit marketing ideas. Ask employees about what is

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

happening in the field. Your customers often have the best new product and service ideas.

3. Hire a marketing consultant for a day just to brainstorm on

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

your business and its opportunities. Do some homework beforehand and develop some guidelines for the discussion so that your day can be most productive.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

. Select a charity in which to be involved. Give money, time and th

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e time of your employees. Focus all your efforts on a single charity to get the most bang for your buck.

5. Take two clients who don't know each other to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

lunch. Try to find clients who have compatible businesses and who you believe could help each other.

6. Use your clients' products and services and provi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e a testimonial that he can use in his marketing materials.

7. Ask your customers to provide testimonials. Here's a good one we just received for

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

et="_new" href="http://www.tyboyd.com/excellenceinspeakinginstitute.html">Ty Boyd's Excellence in Speaking course: "I now possess the tools to speak t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

thousands - but more important - to listen to one."

8. Develop a 30-second commercial and use it to introduce yourself and your business at every opport

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nity. It should say who you and your business are, what your company does, how you can help customers and should include an immediate call to action.

9.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

No matter what your business, you are an expert at something. Develop tip sheets that showcase what you know. Consider making a brochure out of your tips,

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

set up a tips telephone hotline, or even do an e-newsletter providing tips.

10. Find a buddy. Select a business whose customers are similar to your. You

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

o a mailing to your list and include information from your buddy business, and your buddy does the same for you.

11. Ask your vendors if they have any co

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

-operative advertising programs and then participate. When I worked with Levolor, we developed high end marketing material just for small, independent win

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ow treatment and interior design firms. And, there were programs to help pay for a portion of their media costs if they used the material provided.

12. P

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rform an online survey of your customers to find out what they think about you and your products. I use .

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

">SurveyMonkey.

13. Review all of your stationery and collateral material, as well as your website. Make sure your message is consistent, and that al

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

of your contact information is up-to-date.

14. Find an example of where you knocked it out of the park for a client and then write a case study about it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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