Advice You - Business

Marketing is something that we do to let people know what products we have to offer.

Selling is something that we do to show people that the products we have to offer are of value to them.

In the high tech world of today,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

much of what we consider marketing is very inconspicuous. Messages are moving at the speed of light, and we are hardly even aware of what we saw or heard that ever made us think eating fast food meant getting good food fast

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

!

Marketing is all around us - from the letters that appear in our mind when our stomach hurts. Yes, we know what spells relief to the jingle in our head when we think of the first and second name we give the meat in our

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

andwich. We have all done it, ran into the store to buy something, and called it out by the brand...not by the actual product name.

When was the last time you were thinking of something, as simple as coffee, and “Starbucks

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

” appeared in your mind? This, my friend, is what they call "savvy marketing" and it's as old as the day is long. The reason that marketing has been around for so long, is that for some odd reason, the more we keep someth

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ng in the forefront of our mind, the more we inquire, the more we "Google" it, and the more we buy it - it is why we think that we're wearing Levi’s instead of jeans.

Marketing is what people do to get us interested in the

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

“brand“ of their product. Marketing is what causes us to dream and imagine and wish. When someone markets a product or service to us, they are helping us to get more familiar with it. They are asking us to be really com

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ortable with hearing the brand, saying the brand, asking about the brand and eventually, leading us to a place where we find a NEED for just that brand.

Marketing is the first step to a long-term relationship with any produ

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ct, and the more product a person has to sell - the longer we may find ourselves involved in the relationship. Marketing is the most thought out component of any large selling campaign, because without this one step - the m

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rketing - no-one knows that we're even there.

The idea that once they know us and we know them (which seems like forever) is when we are able to like what we hear and trust what they have.

Selling usually comes in right a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

bout here...the point of purchase. This is where we are helped to find the best solution for us. Selling is fine tuning the brand / product / service to fit our needs exclusively, and this is where some people start to shy

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

away. Selling isn’t always up close, but it IS personal. Selling, if done correctly, can create a lifetime of loyal product / service users, and should always be done with the utmost respect, trust and honor. Selling is

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

what helps a consumer to decide if this product that has been marketed to them is really what they need AND if the pain they have is strong enough to get rid of, or if the pleasure is great enough to invest.

Selling is the

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

next step to that wonderful place called referrals, and that can’t happen if we haven’t been able to deliver what we marketed our product to do. Our job when we market our product or service is to create for our client a re

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

son to want to begin a relationship with us. They need to know. just by the sound of our brand, that we are worth pursuing. Not only do they need to be comfortable with what we are sharing, they also need to know that over

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

and over again until they believe it for themselves.

So, as we look at the way we are creating relationships with our future clients, look at the process in having them trust us. If we are skipping step one in relationshi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

building (the marketing) then step two (selling), will be much more difficult - and step three (referrals & word of mouth) is then almost impossible.

We may have the greatest product out on the market today, and it may ver

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

y well be the one thing that solves all of the world's problems, BUT, if we haven’t figured out how to speak to people in a caring and comfortable way, they will never get the chance to know us, and people who don’t know us

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ill not buy from us!

Marketing has to be the FIRST thing we do to make our product and relationship with our clients successful. My program “Get Clients Now” will help you to understand this process by consistently doing s

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

omething every single day to ensure results. For more information and workshop times please visit: http://www.thekoach.com/business/getclients.html

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

Will postcard advertising work for your business? Some businesses use them with astonishing success. These 14 tips will get you started.

Marketing is one of the most evolved fields today. Marketing deals with any market-oriented activity with the ultimate objective of increasing the sales and brand image of products or services marketed. Marketing as a field covers market research, selling, promotion, customer service, after sales service to name some. And what works the best for the ultimate objective of marketing, that is, selling. Well, it is the oldest method of marketing, the word of mouth marketing.

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Advice You - Marketing vs Selling - Why There's A Difference

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