Advice You - Business

If you have been in business any length of time, I can assure you that habits, not conscious thought, are guiding your marketing actions. Many business peopl

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e are great optimists, or they probably wouldn’t have gotten into the game to begin with. They keep doing everything they’ve ever done in the hope that one d

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

y it will produce results. STOP! It’s time to get the brain back in the game!

If you are like most people, each time you come across a new marketing idea yo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

add it to your existing approach. You never think to weed out the approaches which haven’t yielded any fruit yet. You just keep adding more. Time for that t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

change!

Marketing strategies and actions tend to accumulate. They hang around and continue to siphon off time from your day (even when they may not be work

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ng as well as you'd like). We get into habits of actions. Seldom do we take time in our busy schedule to really assess how we are spending our time.

To impr

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ve your marketing, you'll need to clean out some old ways of working.

Start to make this a habit. Every week, at a minimum, schedule time in your busy day f

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

r a marketing tune-up. Ask yourself the following questions during that tune-up:

1)What’s working in my current marketing efforts?

2)What’s not working at

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ll?

3)What’s not working as well as it should and how can I improve it?

What’s Working?

These showed be hard to find. They are all the marketing actions y

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

u are taking which are successfully getting your name in print, driving traffic to your website or blog, making the phone ring, and selling product.

What wi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

l we do about these? Keep doing them! In fact, is there a way to expand on a currently successful marketing tactic? Expand the places where you do traditiona

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

advertising? Write more articles? Advertise in more women-related ezines? Try to expand the marketing actions that are working.

What’s Not Working At All?

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Pretty obvious what we should do with these, right? Quit doing them. Don’t live on the false hope that someday these tactics will surprise you. You don’t ha

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e time for that luxury. Concentrate on what’s working now and what can be improved.

What’s Not Working As Well At It Should & How Can It Be Improved?

Many

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

f your marketing tactics may be yielding results, just not to the level you would like. It’s time to assess these and determine ways to improve them. Maybe a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

lot of traffic is coming to your website but your conversion to sales is small. Then you need to redesign the website. What would make your site more attract

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ve to potential customers? Don’t know? Ask them! Add a survey form to your site. Ask your customer what they would like to find on your site. Be as ruthless

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s you can in assessing your site. Ask others to give you candid advice about your website and LISTEN TO THEM!

In this same way, you will look at every marke

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ing tactic which is yielding results but could do better. As you do this, you will be well on your way to improving the results of your marketing efforts and

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

freeing up time from those actions that are failing you now.

The hardest part of tuning up your marketing efforts is getting started. The time is NOW! Ready

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Author Christine Arena is the former managing director of Boston-based integrated marketing firm Polese Clancy. In this interview, she provides advice on what organizations can do to meet their corporate responsibility goals.

There are a variety of medical reports generated every day in physician offices, clinics, and hospitals. Medical transcriptionists should be familiar with those dictated in each work setting. Physicians in private practice frequently dictate office chart notes, letters, initial office evaluations, and history and physical examinations.

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Advice You - Time for A Marketing Tune-up

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