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Advice You - Cook Up Something Special: How To Create A WOW Experience For Your Clients
My niece recently graduated from high school,
and my family spent the entire morning, evening,
and night celebrating this wonderful
once in a lifetime event with her.
Our final ce
Our final ce
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
lebration was dinner at
a restaurant chosen by my niece.
Since this was our first time at this restaurant,
we didn't know what to expect.
The restaurant had a good reputation,
so
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
the most we expected was a good meal.
But one thing was certain, this day HAD to be perfect. After all, it was a once in a lifetime event.
We walked in the restaurant with a giga
But one thing was certain, this day HAD to be perfect. After all, it was a once in a lifetime event.
We walked in the restaurant with a giga
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ntic cake weighing the equivalent
of a small child.
When we were called for our table,
the greeter took the cake and
said they would take care of it.
The unique selling position
The unique selling position
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
of this restaurant
was a term coined by them: 'Eatertainment'.
The eatertainment featured a private chef
for each table that not only prepared
the food in front of the guests,
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
but also did acrobatic tricks with
the food while preparing it.
Our private chef did a wonderful job in creating a memorable experience for us. But then something happened that mad
Our private chef did a wonderful job in creating a memorable experience for us. But then something happened that mad
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
e our
wonderful experience unforgettable...
Our waitress brought my niece's cake to us, and other members of the staff came with the waitress to celebrate with us.
They didn't ju
Our waitress brought my niece's cake to us, and other members of the staff came with the waitress to celebrate with us.
They didn't ju
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
t sing to my niece and congratulate her,
they also gave her a huge candle to blow out
and had her do a happy dance.
When she cut the cake, they took a picture of her
and put the
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
picture in a memory frame for her.
When the greeter said they would take care of the cake, we simply expected them to bring us plates for the cake. This restaurant totally excee
When the greeter said they would take care of the cake, we simply expected them to bring us plates for the cake. This restaurant totally excee
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ded our expectations,
and created a memorable experience for us
that had us 'wowing' for days.
Besides sharing one of the best days of my life with you, I also want to share som
Besides sharing one of the best days of my life with you, I also want to share som
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
tips that will
help you create a memorable experience for your clients.
1. ALWAYS GO THE EXTRA MILE:
Don't just stop at providing the service that your clients expect from you.
1. ALWAYS GO THE EXTRA MILE:
Don't just stop at providing the service that your clients expect from you.
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
Wow them by giving them more than
they expected.
Complete the project ahead of schedule, thank them for their business with a handwritten card, thank them with an unexpected bonu
Complete the project ahead of schedule, thank them for their business with a handwritten card, thank them with an unexpected bonu
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
s
such as a special report.
Take care of your clients every step of the way while they are doing business with you. This alone will create extra value for your clients and make t
Take care of your clients every step of the way while they are doing business with you. This alone will create extra value for your clients and make t
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
hem go WOW.
2. BECOME A PART OF THEIR EXPERIENCE:
Remember that it is all about them, and that they are only focused on their needs.
Show your clients that you are committed to no
2. BECOME A PART OF THEIR EXPERIENCE:
Remember that it is all about them, and that they are only focused on their needs.
Show your clients that you are committed to no
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
only solving their problems, but also
to their success.
Find out more about their business goals, and be sincere about helping them accomplish those goals. When you ask them abou
Find out more about their business goals, and be sincere about helping them accomplish those goals. When you ask them abou
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
t their business goals,
listen carefully and you may find out that they
are in need of other services from you.
Wow them by offering a special offer for another service they need.
Wow them by offering a special offer for another service they need.
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
Upon completion of the current project,
include the special offer for a future project
in your thank you card.
3. CREATE A MEMORABLE EXPERIENCE:
In order to make it memorable, it
3. CREATE A MEMORABLE EXPERIENCE:
In order to make it memorable, it
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
eeds to be unique.
What is unique about your business?
What can you do to make your
clients aware of your uniqueness?
The experience for your clients starts as soon as they walk
The experience for your clients starts as soon as they walk
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
through your doors.
It doesn't matter if those doors are your
website, brochure, sales letter, email response,
or a telephone call.
How will you create a memorable first impression
How will you create a memorable first impression
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
?
Focus on creating a memorable experience for your clients, and growing your business will be a piece of cake.
Copyright 2004 Black Unicorn Communications, Inc. All Rights Reserve
Focus on creating a memorable experience for your clients, and growing your business will be a piece of cake.
Copyright 2004 Black Unicorn Communications, Inc. All Rights Reserve
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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