Advice You - Business

Mailing lists may be the cause of more heartbreaks than anyother single factor in mail order. A poorly chosen list, a weakmailing and the high cost of mailing to a li

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

st can tax theoptimism of a new dealer very, very quickly. Arm yourself withknowledge before embarking on a course like this!

Whether you should use a mailing list

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

to sell your productdepends on several things:

Is it too complex an offering to be explained in a 30 word ad?

Can you afford to mail 200 to 1,000 pieces on the chanc

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e thatyou won't get a single order?

Can you make a profit selling your product to only two to twentypeople in a 1,000 piece mailing?

Will a re-order of your product

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

be required, and can you makeyour re-orders pay for the losses you will likely get frommailing to a list?

Do you know enough to choose the right list for your offerin

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

g?

It takes either great faith in your offering or great stupidityto mail with a list. Most list companies today, specialize in"opportunity seekers" - people general

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ly quite new to mail orderwho are either looking for a product to sell or an offer thatwill get them rich in a hurry.

Most of these "opportunity seekers" are engaged

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

in chain lettertype schemes at some point, and they use mailing lists to make gains in their plans. Most of them lose money, but enoughpeople will try it once to make

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

money, and these pie-in-the-skydreamers are the bread and butter for a lot of mailing listcompanies. Unless you have a truly superior offering for theseopportunity s

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

eekers, and you probably don't, they are not worthyour time and money. Most of them are unsophisticated dabblers.

Multi-level lists, offered by many companies, are t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ruly aninteresting way to test response to an MLM offer. Many MLMpeople like to write back - in their own handwriting - abouttheir successes and failures, and they wi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ll always respond to asuperior product.

Specialized product-buyers' lists can pull beautifully if theoffering is unique enough, and worth a try for merchandisemarketi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ng.

Regardless of what kind of mailing list you use, be very carefulin choosing a good list. Many are sold and resold to peoplemaking the very same offering, which i

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s a waste of everyone'smoney. "Free" mailing lists are usually as good as their priceindicates. Check the guarantees. Common sense will tell youwhich are good for y

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ou and which are good for the companyselling the lists. And check to see how the lists are compiled.Are they people who have already bought something by mail, orare t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

hey merely people who indicated they might want to buysomething by mail?

In conclusion, we recommend that you never start any campaignwith a mailing list when adverti

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

sing is so much cheaper. Whileit may prove to be more profitable than advertising, keep thisrule in mind:

When you're ready to try a mailing list, be fully prepared

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

tolose every penny you spend in buying and mailing that list,because it could happen.

Note to editors:
To show my appreciation to the editors that use my articles,

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

I offer a free solo ad. Simply send an email to me by using the form on the contact me page on my website to tell me the url the article was used on or send me a cop

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

y of the ezine it was used in.

Copyright 2004 by DeAnna Spencer
This article may be redistributed freely on the Internet as long as the resource box remains intact

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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