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Advice You - Top 10 Marketing Pitfalls
Ten Marketing Pitfalls
By Stuart Reid
If you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).
The problem is you don't realise you hav
If you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).
The problem is you don't realise you hav
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
e fallen into one of these holes until someone points it out. Marketers tend to be stubborn and suffer from tunnel vision - hopefully these may help you kick a few bad habits...
1. Procrastination
Putting things off is a killer where this career this is concerned. You NE
1. Procrastination
Putting things off is a killer where this career this is concerned. You NE
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
D a plan and some kind of time management system in place. Prioritize your tasks and keep lists of everything that needs doing. And no matter how much you don't feel like doing something just get it out of the way and NEVER leave it untill the next day!
TIP: Use post-it n
TIP: Use post-it n
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
otes. They are low-tech but work great :-)
2. Striving for Perfection
You'll likely never have a "perfect" website or product but you know what? It doesn't matter! It's important you get started as soon as you can and make your site "live". You can tweak things as you go
2. Striving for Perfection
You'll likely never have a "perfect" website or product but you know what? It doesn't matter! It's important you get started as soon as you can and make your site "live". You can tweak things as you go
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
along and improvements WILL come later - but if you try to get everything "right" before you start then you'll never start.
TIP: Update your site daily in little ways, it saves doing everything at once and the search-engines it too.
3. Wasting Money
This one is importan
TIP: Update your site daily in little ways, it saves doing everything at once and the search-engines it too.
3. Wasting Money
This one is importan
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
t. Especially if you don't have money to burn! Don't get caught up jumping from opportunity to opportunity or buying everything that lands in your inbox. You'll be surprised how much you can get for free. Trust me - you don't need half the stuff you see online. Try to cont
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ol your emotions and think before you buy. Write a list of pros and cons, and make sure that the product or service is essential to YOU.
TIP: Look for reviews by people without a vested interest in the product and ask questions in forums.
4. Not Spending Enough
Unfortun
TIP: Look for reviews by people without a vested interest in the product and ask questions in forums.
4. Not Spending Enough
Unfortun
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ately you have to spend a little. It won't be much starting out, but you will need more as you grow. For a start you'll need a domain, a host, an autoresponder - but these are pretty affordable these days. The bulk of your expenses will be on promotion, usually ezine ads o
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
pay-per-click. If you're paying someone to create your product or you're buying resell rights then this is another expense (but you can start with free affiliate programs).
TIP: Keep your "Internet Income" separate and re-invest. You'll be glad you did later.
5. Wrong M
TIP: Keep your "Internet Income" separate and re-invest. You'll be glad you did later.
5. Wrong M
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
arkets
This is a tricky one. If you are dead set on conquering a certain market you could end up on a long and expensive journey that is doomed to failure. Do some research first. A so-called "niche" market is a good find but only if this niche will spend money! Other mar
This is a tricky one. If you are dead set on conquering a certain market you could end up on a long and expensive journey that is doomed to failure. Do some research first. A so-called "niche" market is a good find but only if this niche will spend money! Other mar
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ets, like Internet Marketing, are very busy BUT Internet Marketers spend money - and the drive to make money is a strong human emotion. There's a lot of them around!
TIP: Find something that interests you and use a site like nichebot.com to see how many searches there are
TIP: Find something that interests you and use a site like nichebot.com to see how many searches there are
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
for that subject. High Traffic and Low Demand are your goal.
6. Lack of Growth
You must continuously grow yourself and expand your mind. Learning is essential. If you don't you'll be stuck with the same skills and ideas and you'll never even notice when you are bogged do
6. Lack of Growth
You must continuously grow yourself and expand your mind. Learning is essential. If you don't you'll be stuck with the same skills and ideas and you'll never even notice when you are bogged do
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
wn in complacency and routine.
TIP: Put some time away each day to read a few articles and browse some sites. Learning just one new idea a day can increase your potential rapidly.
7. Doing It Alone
You can do it alone but it is harder, and without support you are more l
TIP: Put some time away each day to read a few articles and browse some sites. Learning just one new idea a day can increase your potential rapidly.
7. Doing It Alone
You can do it alone but it is harder, and without support you are more l
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
kely to fail. It doesn't have to be much. On-line forums, for example, are an amazing source of ideas and encouragement. And with other people, by forming Joint Ventures or starting your own affiliate program you can really leverage your efforts and do FAR MORE than you co
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
uld ever do on your own.
TIP: Visit forums, messageboards and maillists. Lurk for a while until you're ready.
8. Going For The Small Money
You aint ever gonna get rich selling $20 items. Seriously, include some higher priced goods and services in your marketing. You'll
TIP: Visit forums, messageboards and maillists. Lurk for a while until you're ready.
8. Going For The Small Money
You aint ever gonna get rich selling $20 items. Seriously, include some higher priced goods and services in your marketing. You'll
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
et less sales, but more profits. You won't know if they sell until you try! But don't fall into the trap of selling any old thing because you get a high commission. Integrity is important, too.
TIP: High ticket sales work better with existing customers who you already hav
TIP: High ticket sales work better with existing customers who you already hav
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
e a relationship with. Try them as a back-end.
9. Separating Life and Work
One of the biggest pitfalls when working from home is the fact that life can enroach your activities - simply because you ARE at home. Try to separate the two and have fixed times when you work, a
9. Separating Life and Work
One of the biggest pitfalls when working from home is the fact that life can enroach your activities - simply because you ARE at home. Try to separate the two and have fixed times when you work, a
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
d a set area to do it. Work doesn't have to take over your life, but neither should you let life interfere with your work.
TIP: Use a spare room or a spare corner and ONLY use it for work.
10. Be Ambitious
You won't know unless you try. Assume you can do *anything* - be
TIP: Use a spare room or a spare corner and ONLY use it for work.
10. Be Ambitious
You won't know unless you try. Assume you can do *anything* - be
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
cause you can! You may not be ready to do it yet, but don't set up mental blocks in advance. You can create your own profitable items, sell them well, and have others selling them for you. You can operate a range of websites, even host seminars, or teach others. YOU CAN.
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
IP: Recognise excuses for what they are. If you need help, invest in a good self-help book.
I hope identifying these pitfalls help you look at yourself differently. Contrary to popular belief internet marketing is not an instant path to riches, but it is an achievable one
I hope identifying these pitfalls help you look at yourself differently. Contrary to popular belief internet marketing is not an instant path to riches, but it is an achievable one
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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