Advice You - Business

If you are wanting to be successful in Internet Marketing, it is absolutely vital that you have sales copy on your website that SELLS!!

Now you have different options open to you when it comes to sal

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

es copy. You can obviously pay someone to do the writing for you and if you have the means and are just starting out then this may not be a bad option. You can check out www.elance.com for an example

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

of this service.

A much cheaper and quicker option however is simply to do the writing of the sales page yourself. Several newcomers are put off by this however because either they don’t know the SEC

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ETS behind constructing good copy or perhaps they have tried once before and it flopped.

Well, I am going to reveal the TOP 3 SECRETS to you right now so that your next sales page will CONVERT LIKE

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

CRAZY!!

SECRET 1 – “IT’S ALL ABOUT THE HEADLINE!!”

Unless you have a headline that reaches out and grabs the reader by the scruff of the neck and doesn’t let them go (well, maybe that’s a bit over t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e top but you get my drift!) you might as well not bother writing any more at all!

Think about when you visit a web sales page yourself. The headline is obviously the first thing that you see and I’m

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

sure you would agree that if it doesn’t grab your attention, you quickly hit that little ‘X’ at the top corner and move on!

So what makes a good headline.

The 1 most important ingredient to include

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

is a BENEFIT. This simply means that you are telling the reader something about your product which will make their life easier or help them to get something done quicker etc. If the reader feels the p

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

roduct will help them from the headline they’ve read, they will read on, simple as that.

SECRET 2 – THE ‘NO QUESTIONS ASKED’ MONEY BACK GUARANTEE

Any good online sales page worth it’s salt will have

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

a clearly stated guarantee towards the bottom of the copy. This is absolutely essential in 99% of cases for 2 main reasons:

1. It helps the reader to build up trust in the seller and their product 2

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

. It puts the reader’s mind at ease and could be the difference between a sale and no sale.

The only cases where a guarantee will not be evident is perhaps for very low priced products like the $7 on

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

es now widely available, or for a product which includes resell rights and clearly states why no guarantee is being offered.

But in the main, a guarantee is an integral part of all good sales letters

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

And what you may well find is that some customers may ask for a refund to see if you are true to your word, and when they are impressed with the refund service you provide, they become customers for

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

life!!

Another point to remember is that the longer the guarantee is, usually the LESS REFUNDS there are and the MORE SALES there are!! A lot of people think the exact opposite, but it’s a tested fac

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

that you should offer a long guarantee, say 30 days at the very least, to see your overall profit margins increase.

SECRET 3 – “DON’T FORGET THE POSTSCRIPTS”

A postscript is simply the very last se

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ntence or two of a sales page which begins with P.S.

Why are these so important?

Well it is a proven fact that after the headline, the closing section of a sales page tends to be the part read soone

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t. If the headline is good enough to keep the reader’s attention, they will very often go straight to the last section to see the price, the guarantee and the closing comments i.e the postscripts.

So

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

the postscripts are your opportunity to put some of the key benefits of your product to the reader in summarised format. They also are your last chance to get the reader to take action.

Quite often

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

reader of your sales page will be interested in your offer, and fully intends to do something about it someday. What the postscripts can do is give them a reason to buy your product NOW without delay

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

.

Several webmasters fail to see the significance of these postscripts but I and many others have found them to be a very useful tool indeed in boosting sales numbers.

P.S Ignore them at your peril!

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Each of these Ten Marketing Tips is based on a highly effective ...but often overlooked marketing tactic. How many are you using? How many have you overlooked?

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