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Advice You - Direct Mail Lead Generation Sales Letters Work Best When You Refund Your Fee
In the termite capital of the US, Tampa, Florida, lives a
man by the name of Chet Rowland who generates
d
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
irect mail sales leads by promoting his poor
service.
In his direct mail lead generation package h
In his direct mail lead generation package h
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
e includes
a copy of a letter he received from a disgruntled
customer. The customer explains that Chet's
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ermite
and Pest Control failed to eradicate the customer's
termites, and that she had to request the comp
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
any to
come out and re-fumigate her home.
But what makes this customer letter different from mos
But what makes this customer letter different from mos
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
t complaint letters is that this customer is writing
to say she asked for her money back and got it. She
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
hanks Chet for honouring what he calls
his "exclusive, iron-clad, no
wiggle room, simple, straightforward
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
guarantee."
To show potential customers that he keeps his word and honors his guarantees, Chet
To show potential customers that he keeps his word and honors his guarantees, Chet
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
includes with this
customer letter a photocopy of the refund check he
gave to the unhappy customer. It's
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
or the full amount
of $1,136.
The disgruntled customer goes on to say in her letter that she was
The disgruntled customer goes on to say in her letter that she was
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
thrilled that she didn't have to threaten or
argue to get Chet to uphold his money back
guarantee, and t
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
hat she is going to tell her friends and
others about how fair, honest and pleasant Chet's
Termite and Pe
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
t Control is to do business
with.
Chet says offering super strong guarantees gives him a competi
Chet says offering super strong guarantees gives him a competi
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
tive edge over other pest control companies.
Competitors, he says, don't have the guts to back
what they
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
sell with a money back guarantee. Plus, he
only has to honor his guarantee a few times a year
when he ref
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
nds his fee to a few customers that he
can't satisfy.
But the cost of refunding his fee in full a
But the cost of refunding his fee in full a
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
few times a
year is worth the expense because of the extra selling
power he gains by promoting his strong
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
guarantee to
potential customers. He says he even gets selling power
by showing off the refund checks. Y
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
u can do the
same and generate similar results.
Guaranteed.
If you'd like to read more about Che
If you'd like to read more about Che
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
t's approach, read
No B.S. Direct Marketing by Dan Kennedy, chapter
15. Good book, terrible title.
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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