Advice You - Business

According to a recent Marketing Sherpa article, selling ad space in your e-zine m

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ight not be a bad idea. Many e-publishers are making it work. They're selling ad

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

pace to relevant and complimentary products and services without having a negativ

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

impact on their brand image, customer perception, or conversion rate.

So

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

how do you make it work?

The key to incorporating ad sales into your e-n

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ewsletter effectively is to:

* Separate the ad space from the content with a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

graphic element like a sidebar or a horizontal line. Make sure your reader's eyes

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

know that the ad space is a separate segment in your newsletter.

* Call it w

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

at it is. Give the advertising area a title like "Ads from our sponsors," "Sponso

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

r Links," or simply "Advertisements."

* Make sure you sell ad space to produ

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ts and services that are relevant to your product or service.

* Make sure that y

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ur readers will benefit from the products or services.

* Don't go overboard.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

While selling ad space may be completely acceptable to your readers and a great w

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ay to earn a small profit, don't go overboard. Limit your ad space to 3-5 ads.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

* Don't let the advertisements overshadow your own company promotions.

* D

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

n't forget the 80/20 rule. 80% helpful and relevant content, 20% promotional mate

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ial.

While selling ad space, and even promoting a few affiliates, in your ne

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

wsletter is becoming more acceptable for the reputable on-line marketer, quality

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ontent is still your strongest marketing tool. Your customers are looking for, a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

d expect, quality content. Show them a benefit and they'll be customers for life

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Nursing is a profession that calls for passion. It is a dynamic and expanding profession, a meeting ground of both art and science, and focusing on helping patients maintain and achieve an optimal state of heatlh. This article expands on this feeling.

My flight from Miami to Los Angeles the other day was something special. Although the 757 was filled to the gills with passengers, which is a circumstance that makes most flight attendants especially prickly, ours did their best to smile throughout the entire trip and to actually thank customers for their business. Apart from hearing the customary phrase, “Thank you for flying with us,” during the initial announcement, and when leaving the plane, I’ve never heard this reinforcing phrase or anything like it being uttered DURING the trip. One of the flight attendants said, to more than one passenger, “It is nice having you aboard!” When was the last time YOU heard that line? I scanned my memory banks, and I don’t think I’ve heard it uttered once, during a couple of decades of flying quite regularly, says Dr. Gary S. Goodman, top speaker, and frequent expert guest on radio and TV, worldwide.

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