Advice You - Business

Want an inexpensive yet effective way to market your business? Then think postcards! They are less expensive to mail than letters and they almost always get read because you

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

r message is out in the open for everyone to see. If you follow these 10 steps, you'll discover how effective and lucrative marketing with postcards can be.

1. Keep

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

esign Simple
Don't confuse your prospects. The design needs to be simple. Remember the saying "less is more?" You must make it easy for the prospect to get th

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e message. In fact, using color on both sides is unnecessary and confusing to the recipient. Save money and print color on the main side and black and white on the address s

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

de.

2. Avoid Too Much Information
Do not give in to the temptation to cram copy onto every square inch as you try and fit a sales letter onto the postca

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

d. This will overwhelm the prospect and dilute your message.

3. One Idea per Postcard
If your product is efficient, inexpensive and comes with a lifeti

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

me guarantee…choose one feature (and of course, the corresponding benefits) to promote on the postcard. This is a great opportunity for multiple mailings. Send a separate po

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

tcard detailing one benefit of your product or service.

4. Powerful Headline
You must pay the closest attention to the headline. The headline is what w

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ill compel the prospect to keep reading. The best type of headline has a direct benefit to the reader.

5. Promote Your Website
Don't forget to promote

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

our website on the postcard. This is a great opportunity to drive extra traffic to your site. It also gives the prospect an easy way to get extra information.

6. Ma

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e an Irresistible Offer
Don't forget to entice the prospect with an offer. If you are giving a special discount or trial offer, make sure the offer is in the fo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

refront, not buried in mounds of copy.

7. Strong Call to Action
Do not forget this critical step. Instruct the prospect to do whatever you feel is the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ppropriate next step. Just make it simple. Prospects don't want jump through hoops to get to your product or service. Do you want your prospect to call you? They tell them

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

what to do.

8. Build a Great List
You can have the best postcard out there but if you don't have a good list, it won't convert well. Check out a servi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e like InfoUSA.com or your local Chamber of Commerce to build a good list. And don't forget to maximize your website by including an opt-in page to create the best list of al

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

…customers who are interested in your product or service.

9. Repeat Mailings
If you want your campaign to be effective, you must send more than one post

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

card! I can't tell you how many times I’ve heard people complain that postcards don't work because their one-time mailing failed to convert. Once-a-month mailings can be qui

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e effective. But if your budget is tight, the minimum you should send is 3.

10. Follow-Up with Phone Calls
If you really want to add extra mileage to y

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

our campaign, follow-up with phone calls. After you send the postcards, the "cold call" isn't so cold and you'll be on your way to finding new customers.

Remember…making sal

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s is a numbers game. The more prospects you contact the more sales you will make. It's that simple.

Need more sales? The solution is as easy as your next postcard campaign

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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