Advice You - Business

Fundraising letters are about people. People talk. So your fundraising letters should include the voices of people.

In a novel, the charact

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ers come alive only after you hear them talk. What they say, how they say it, when they say it, where they say it, and to whom they say it,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

deepens the meaning of the story and reveals things about the characters that cannot be explained in other ways.

Even when your fundraising

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

appeal letter seems to be about preserving old growth forests, banning handguns or buying a mobile heart monitor, somewhere in the middle o

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

f your appeal are people. They may be staff, volunteers, clients, victims or someone else. Let your donors hear these people talking and you

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ll immediately make your letters more interesting and readable.

When you quote people in your fundraising letters, you personalize your ask

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

and lend immediacy, intimacy and authenticity to cold reality. When you capture dialogue and things people have said, you bring your “chara

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

cters” to life on the page.

Direct quotations in your donation request letters also add credibility to your claims. They give donors anothe

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

r way of looking at your challenge (what novelists call point of view). And they establish tone (anger, frustration, fear, irony) in ways th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

at you cannot without sounding forced.

“Alan,” you are saying, “give us some examples!”

“OK.”

Imagine that in your fundraising letter for

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

your diabetes association you are describing one of your clients, Clara Alveres, who is 71, has lived with type 1 diabetes for 50 years, and

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

is in good health. You could string these facts out in a line as I just did. Or you could instead add credibility and warmth and personalit

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

y to your letter by quoting Clara directly. Your sentence might look like this:

“Clara Alveres, 71, has lived with type 1 diabetes for 50 y

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ears. ‘I’ve never felt better,’ she says.”

Or imagine that you’re telling the story of Bill, who also has diabetes. You could tell your don

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ors:

“Bill avoided diabetes complications—and ran a marathon—by following a simple recipe.”

or you could instead bring Bill alive as a cha

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

acter by letting him tell your story:

“Just because diabetes runs in your family doesn’t mean you can’t run a marathon,’ says Bill, who avo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ided diabetes complications by following a simple recipe, and completed the Boston Marathon in May.”

According to Philip Gerard, author of

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Creative Nonfiction: Researching and Crafting Stories of Real Life, quoting people adds texture beyond anything you can communicate a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s the author. Real voices of real people deepen your story. “Their words make it true,” says Gerard.

2006 Sharpe Copy Inc. You may reprint

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

this article online and in print provided the links remain live and the content remains unaltered (including the "About the Author" message)

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/30786/adviceyou-Do-Your-Donors-Hear-Voices-in-Your-Donation-Request-Letters.html">Do Your Donors Hear Voices (in Your Donation Request Letters)?</a>

BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/30786/adviceyou-Do-Your-Donors-Hear-Voices-in-Your-Donation-Request-Letters.html]Do Your Donors Hear Voices (in Your Donation Request Letters)?[/url]

So, how do you find freelance writing jobs? Let us talk about this for a moment and see if we can't find an idea or two that will work for you.

Franchising companies must be very careful to only allow top-notch individuals to become franchisees because that is the only way to have high performance team members. How can you ensure that you'll only have the best of the best? This is where you need to take a systematic approach to the candidate profile application forms.

Tags

Links

Advice You - Do Your Donors Hear Voices (in Your Donation Request Letters)?

Related Articles: