Advice You - Business

Direct marketing and direct mail can work for a mobile carwas

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

h company. Most mobile carwash companies are quite happy wit

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

the word-of-mouth advertising and referrals they get from pr

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

viding excellent service to previous customers. This is grea

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

indeed, however by using a targeted direct mail and direct m

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rketing package to achieve more business a mobile carwash com

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

any can cluster their customers close together.

The closer t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

gether that customers are for a mobile carwash the easier it

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s for them to remain efficient and this means less travel tim

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

between customers and therefore less fuel expended. With ga

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

oline at 3 dollars per gallon it makes sense to cluster custo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

mers and put them closer together and this is one thing that

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

irect marketing and direct mail can do for a mobile carwash c

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

mpany.

I have been a mobile carwash business for 27 years an

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

I have always felt that if you keep your routes consolidated

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

that you can wash more cars in a day and therefore make more

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

oney. You can also add more units to your business to handle

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

more consolidated routes. Direct mail and direct marketing p

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ckage therefore makes sense for mobile carwashes almost as mu

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

h has fixed site carwashes. Please consider all those in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Direct Marketing for Mobile Car Washes

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