Advice You - Business

A good ORDER FORM for a fundraising or a direct sales letter must have the following 8 MINIMUM components:

1) A set of CHECK BOXES for alternative positive responses, followed by text th

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

at SUMMARIZES one more time the BENEFITS (both psychic and material) the donors/customers would be getting.

If you are thinking “but I’ve already detailed all those features and benefits within the body

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

f my fundraising letter (or direct sales copy). Why should I repeat it again?” let me remind you an uncomfortable fact of direct mail business:

Most people will not read your copy beyond the main headlin

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

and perhaps the first few lines of the Front Page text.

But they’ll certainly read the Post Script (P.S.) note at the end of the letter.

And then they’ll read the ORDER FORM.

So make sure to use that

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

recious form as yet another last-minute opportunity to “close the sale.”

Here is a BAD example of a check box on an ORDER FORM:

“ ___ $10”

Here is a GOOD example of a check box:

“___ $10 YES! Caroline

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

here is my Ten Dollars to help you send 60 more disadvantaged kids this summer to Camp Lake Three Pines, all expenses paid. Please send my FREE Bonus 1 (40 minute DVD of …..) and FREE Bonus 2 (45-page bo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

klet …..) right away to my below address TODAY!”

I guarantee you the second check box will beat the first one each and every time.

2) Provide as many PAYMENT ALTERNATIVES as possible fo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

your donors. Spell out such options as an easy to read list with CHECK BOXES.

Here is a suggested list:

a) Calling a phone number (toll-free, if possible) to provide credit card information.

b) M

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

iling the Order Form to an address with credit card information.

c) Mailing the Order Form to an address with a check or money order.

d) Faxing the Order Form to a phone number (toll-free, if possible)

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ith credit card information.

e) Paying through a PayPal account.

f) Visiting the business office and paying in person.

g) Visiting a web page and paying online.

All these options should again h

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ve a CHECK BOX right before them for the customers to confirm their choice.

3) If you are selling products, make sure there is a PRODUCT LIST with CHECK BOXES for all the products the cu

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

stomer can order, followed with their prices, and a TOTAL line at the bottom for them to calculate the total cost.

4) Print as a list with CHECK BOXES all the SHIPPING OPTIONS available

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

if applicable), together with their respective costs.

5) Provide AMPLE SPACE on the Order Form for the donors/customers to fill in their Name, Last Name, Street Address, City, State, Zip

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Phone Number, Fax Number (optional), e-mail address (optional), Credit Card Information.

6) Pay special attention to CREDIT CARD INFORMATION block.

Start with a CHECK BOX that reads “P

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ease charge my credit card.”

Follow it with CHECK BOXES for each Credit Card you accept (Visa, MasterCard, AMEX, Discover, Diners, etc.)

Then you should have “Credit Card No.” followed by 16 small squar

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s for the customers to write in their card number.

This should be followed by Expiration Date (enough space for the MONTH and YEAR of expiration).

Optional: you can also ask for the three-digit Control

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

umber that most credit cards have printed in the BACK.

The last entry should be a blank space for that all important SIGNATURE of the customer or donor, authorizing you for the billing.

7)
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
g> Print your own Business Name, Address, Phone & Fax Numbers, web site URL, and e-mail address VERY CLEARLY on your Order Form.

8) If there is a FREE SHIPMENT offer (conditional or unco
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ditional) or any other FREE offer(s) for those donating money or placing an order, make sure it is printed very prominently on the order form. Make that FREE offer jump right out of the form at first look
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

If you pay attention to the above 8 points, your Order Form will become a potent tool in increasing your sales and/or donations instead of just another piece of paper heading straight for the thrash bin

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - 8 Secrets of a High-Response Order Form

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