Advice You - Business

Get both the e-mail and postal addresses of website visitors who request your newsletter

Postcards sent through the mail can play a major role in your permission

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

based e-mail newsletter program. Their many benefits justify trying to obtain both your subscribers' e-mail and postal addresses.

Why postal mail?

Postal mail

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ften gets through when email can't. This is especially important with today's stuffed in-boxes, Spam filters, and frequently-changed e-mail addresses. Postal addr

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

sses are likely to change less frequently, and postal mail is more likely to be forwarded after address changes.

When your only contact with a prospect or client

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

is through e-mail, you lose any chance of re-contacting them if your e-mail doesn't get through, or, if they changed their e-mail address without telling you. Yo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

may have overlooked their change of address notice in your own stuffed in-box!

Finally, messages sent through the mail can make a more lasting impact than email

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

which are often deleted after a quick reading.

This is especially true if your postcards contain valuable, frequently referred to, information, like "how to" ti

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ps. This leads to the power of tip sheet postcards.

Tip sheet postcards

Tip sheets are appreciated and efficient. Prospects like them since they communicate hel

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ful information. Marketers like them because they leverage existing knowledge and can be quickly prepared.

You prepare and send tip sheet postcards on your compu

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

er. You never touch the cards, which highly automated firms like AmazingMail print, address, and mail First Class, the next business day.

Your tips arrive printe

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

in bright colors on stiff, shiny, laminated, card stock that looks and feels like a million dollars!

Advantages

Here are some additional ways you can benefit f

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rom tip sheet postcards:

- Fast response. You can add contacts to your online address book, and send cards, in seconds. Cards arrive 3-5 days later.
- Prepa

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e once, mail forever. Once you create an incentive to sign-up for your email newsletter, you can use it for years.
- New fusion marketing opportunities. Off

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

et the cost of your mailings by selling non-competing firms serving your market ads, sponsorships, or coupons on the back of your tip sheet postcard.
- Long

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

life. Clients and prospects will keep your tip sheet postcard as long as it continues to help them achieve a desired goal.
- Back-up your relationship. You

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

an re-contact clients and prospects via postal mail if your e-mail isn't producing results.

Disadvantages

Since website visitors are likely to hesitate before s

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

bmitting their postal address without a good reason, you have to work harder to develop a strong enough incentive to overcome their initial reluctance.

You may w

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ant to set up a two-step registration process that will capture your website visitor's e-mail address before you ask them to provide their postal address.

Gettin

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

started

Start by identifying the overlap between your knowledge of your business, and the information needs of your clients and prospects. What do you know that

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

your clients and prospects need to know? This simple list is the starting point for a Tip Sheet Postcards that will attract new business and drive website traffic

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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