Advice You - Business

Sure, there are plenty of different marketing methods out there, but one method, which has proven itself over and over again, is direct mail marketing. Despite the latest technological advances, direct mail marke

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ting is still a highly-effective marketing strategy.

Hey, let’s face it… good old-fashioned paper mail is still a part of everyone’s life despite email, text messaging and other new forms of communicat

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ion in today’s society. Most people still like to have something solid in their hands… something they can manipulate and explore… something which appeals to their senses.

So, why does direct mail marke

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ting still work?

Is it really any better than other forms of advertising out there?

Let’s think about this for a moment…

Direct marketing of any sort, is exactly that… marketing that

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s ‘direct’, directing a specific message to a specific audience. Any time you can get a message directly to your prospects, it is a good thing. But which is better? Direct mail marketing or more general forms of

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

advertising?

Throwing Money Away on Unqualified Leads

General advertising (TV, radio, newspaper, billboards, web sites, etc.) tends to provide blanket coverage. A one-size-fits-all so

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

lution with a generic message aimed at a general audience. Many of your advertising dollars could be thrown away on uninterested and unqualified people.

General advertising methods offer no real stayin

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

power. The message is there one minute, gone the next and then forgotten just as quickly. With this type of advertising, ads must compete with a variety of attention-grabbers; all reaching out for the same prosp

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ects. Someone you may consider a prospect may have a quick peek at your ad and then something else may catch their eye before they have a chance to absorb your message.

General advertising, even when i

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t works, often has delayed results, due to time lapses between the message being viewed or heard, the intent to buy and any resulting purchase. This form of advertising is also harder to evaluate due to many fact

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rs.

Direct Mail Marketing Still Offers Best Bang for Your Buck

On the other hand, direct mail marketing campaigns can be highly targeted to specific individuals, groups or businesses.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Messages can even be personalized and tailored for each prospect or group of prospects. Your message could refer to each individual by name or focus on a specific need of a group of people.

This type

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

of advertising is extremely cost-effective, as you only pay to reach people who are more likely to be interested in what you are offering. With each piece of mail being opened and read one piece at a time, it pro

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

vides the best chance of catching and holding a prospect’s attention. Sure, there are lots of junk mail being tossed out every day, but as people sort through their mail, they still have to look at each piece to

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

etermine what category it falls into. Their eyes still fall, however briefly, on each individual piece of mail. If your mailing is packaged in the right kind of envelope it will get opened and read.

Di

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

rect mail marketing also has a lingering marketing effect. Your message has a physical form that not only appeals to the senses but can be kept around to be re-read or even viewed by others. This method also allo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ws for better sales analysis and the ability to more accurately track your return on investment (ROI). Unlike general forms of advertising, this method also provides quicker results, often generating immediate ac

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ion or response.

Your Prospects List is Key to a Successful Direct Mail Campaign

Direct mail marketing campaigns work best when you have a highly-targeted list of prospects, so don’t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

cut corners here. The better the list, the better the results! Though this is a good discussion for another time, here are a few pointers. Buy your direct mail lists from a company who offers personalized service

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

and who can take the time to provide you with the exact list you need.

Armed with a proper list of prospects and a well-designed mailing your direct mail marketing efforts should pay off substantially

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Every day presents new opportunity to contact prospects. Are you prepared to make those contacts every day? Do you have a strategic action plan in place to help ensure the most effective prospecting possible? Strategic thinking marketers have gained an understanding of what is possible for them and their business through effective prospecting. A strategic thinking marketer is always looking for new ideas and tips for becoming more effective with their prospecting efforts. A growing number of these successful strategic marketers have business coaches are reaping the benefits of prospecting tips from their business coaches. Here are some of the most effective tips regarding contacting your prospects, according to Your Strategic Thinking Business Coach.

Automotive direct mail is one of the most commonly read types of direct mail. In fact, an article by DM News cites a survey showing that 73% of car buyers respond to direct mail. Why do so many auto dealers and manufactures use direct mail marketing?

Eleven Ideas to Generate More Direct Mail Responses will help direct marketers receive more responses to their mailings.

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