Advice You - Business

How do you create a direct mail advertising campaign that gets results?

The following tips on creating a direct mail advertising campaign have been street-tested and will bring you huge returns in a short period of time.

In Fa

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ct, these tips enabled me to generate over $47,000 in mortgage commissions in less than 30 days!

Keep reading and I will share 3 key elements to creating an effective direct mail advertising campaign:

Key Element #1:
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in
trong> The prospect list - Mail to a targeted list of prospects

Here are a couple of ways to find targeted prospect mailing lists in your niche:

Look in your industry trade publications. I found great list providers for my d
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

irect mail advertising campaigns in the back of Mortgage Originator Magazine - A popular mortgage industry publication.

Or, search Google.com for: your industry + "mailing lists". For example, I am a mortgage lender so my sea
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ch would be: mortgage + "mailing lists" in Google.com.

By the way, when purchasing a prospect list for your direct mail advertising, be sure to get some kind of personal information about your prospect to use in your campaign.
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Here is an example of personal information I use in my direct mail advertising campaigns:

* The prospect's current mortgage company
* The prospect's original loan amount

Key Element #2: The Envelope -
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
How to get your letter opened

The envelope must entice your prospects into opening and reading the enclosed letter.

Here are some ideas for getting your envelope opened:

1. Insert a personalized "RE:" line above your prospect
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
's name in a window envelope.

I found that the original lender's name works well in my campaigns:

RE: ABC Mortgage
John Doe
123 N Main St.
City, State Zip
---Bar Code---

2. Use this text with your return a
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
dress in the upper left corner of the envelope:

Administrative Office
1234 South Broadway Pkwy.
City, State Zip

Confidential Information

Personal and Confidential

Key Element #3: The direct mail ad
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
vertising mail piece - Get your desired result

The purpose of your direct mail advertising mail piece is to get your prospect to take a desired action. For me, that action is picking up the phone and calling me for a loan.

He
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
e are some tips to help you get your desired result from your direct mail advertising mail piece:

1. Personalize the mail piece

If possible disclose small pieces of personal information about your prospect to get their attenti
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
n and build rapport.

Here are some examples of personalized text I use in my direct mail advertising campaigns:

"Based on your original loan with ABC Mortgage in the amount of $250,000 your new payment would be $924.05."

"Bas
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
ed on our calculations, this loan program may save you $32,841 in interest charges over the next 5 years and $197,046 over the life of your mortgage!"

2. Include a few "bio lines" under your signature. Tell them a little bit a
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
out who you are.

Here are the "bio lines" I use:

To your financial success,

My Signature
Hartley W. Pinn, Jr

Senior Mortgage Planner
10 Years Mortgage Experience
Licensed Financial Planner
Married with 3
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
children

3. Offer a Unique Selling Proposition (USP) in your mail piece

If you don't currently have a unique selling proposition for your direct mail advertising campaign - Find one. What makes you different from your compet
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
tors? What makes you better? Why should a prospect use you over a competitor? Answer these questions and you will have your unique selling proposition.

Here are some sample USP lines that work well in my direct mail advertis
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
ing campaigns:

"No House Payment Until April 2006!!! Imagine what you could do by skipping your February and March house payments."

"Additionally, we specialize in loan programs with No Points. We can pay this customary clos
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ng cost because we are paid directly from the new lender."

4. The call to action

Ask them to take your desired action:

"Call now and ask for me personally so we can discuss your individual needs and goals."

"Be sure to visit
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
www.YourWebsite.com to view this Free Video: "How to Get Paid For Refinancing". Discover how to use your mortgage loan as a tool to secure your financial future. It's the most informative site on the web!!"

Well, that's it!
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
I wish you all the best with your next direct mail advertising campaign. The only thing left for you to decide is how much money you would like to make over the next 30 days? Mail more letters and you will generate more sales

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Direct Mail Advertising: How I Made $47,325 in 30 Days by Mailing 2,200 Letters

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