Advice You - Business

How to Flop in Direct Mail and Mail Order

Most mail order and direct mail businesses fail. I’m going from my own experien

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ce, most of mine have failed. You can fail a lot faster if you know what you are doing. Then you can work out that new idea of yo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

urs and get rich. Here are some good ways to fail:

Rely on Other People More than You Rely on Yourself

You can do this i

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

n different ways.

1. Have your suppliers drop ship to your customers. Some suppliers are okay. Others are not. Choose one that s

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

teals your customer’s names and then sends them all kinds of offers, cutting you out of the picture. Think that only the first sa

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

le is important and not the subsequent orders that are not coming to you.

2. Find a supplier that gives you less than a 50% dis

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

count. He will make money, you won’t. That’s what you want, right?

3. Find a supplier that takes your money but doesn’t ship (or

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ships some piece of junk from his scrap pile).

4. Never write your own books, make your own products, or get an exclusive from

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

a supplier.

Don’t Spend Money to Make Money

Again, you can do this by:

1. Not buying advertising.

2. Not spending mone

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

y to improve your operations.

3. Not buying professional printing.

Don’t Test Your Ads or Track Your Customer Response

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

o this by:

1. Sending an ad to Fishing World advertising your new knitting kit.

2. Sending an ad to Popular World Wom

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

en thinking that your ad for jackhammers will result in sales to 100 of their 10 million readers. (Always believe your statis

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tics.)

3. Buying ad space in 12 issues of Sucker World thinking that the discount for buying more than one issue at a tim

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e will guarantee you profits.

4. Never tracking an ad. Don’t worry about recovering your advertising cost. Never ask for shippin

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

g and handling.

5. Once your classified ad is humming, don’t ever buy more costly display ads.

6. Always assume that the mailin

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

g list you purchased from www.AncientNames.com will bring you no less than a 10% return. For gosh sakes, never use a reliable lis

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t broker.

7. Never hire a professional copywriter nor study copywriting if you write your own stuff. And never copyright your pr

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

inted material.

Don’t Carefully Consider Customer Complaints or Give Refunds

Crabby customers can help you ruin your bus

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

iness. The simple rule is: The Customer is Always Wrong.

Oh, one last thing. Never talk to accountants, lawyers, bankers,

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

or other business people.

Don’t forget to keep postage and mailing cost as high as possible.

Well, that should get you started

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - How to Flop in Direct Mail and Mail Order

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