Advice You - Business

Almost all of us have been there. We meet a new person, we run into someone we have met once before, or we see someone we’ve spoken with numerous times. We want to start a meaningful conversation for myriad reasons; yet, we find ourselves asking those tr

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ite questions:
· Is this your first time here?
· Did you have trouble finding the building?
· How many people do you think will be coming tonight?
And, just for good measure, we throw in a few “hmms” and “ahs” to make us appear even les

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

confident.

Getting off on the right foot

Here are hints to help you feel at ease, make others comfortable, ensure you are memorable after the event and gain helpful information as well.

1. Establish your purpose for attending event.

a. T

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

o gather information? It can vary from learning more about the sponsoring organization to making an educated decision about joining to learning more about specific businesses or individuals who are likely to attend.
b. To get referrals? These can in

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

lude business or job referrals or for support services necessary to run and grow your business.
c. To seek advice or support? This might range from encouragement in a job search or in your venture into entrepreneurship. Or it might be from people in

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

other companies who are employed in the same field or the same industry.
In any case, prepare your “ask for” questions and your “listen for” answers so you sound ready and are prepared to hold stimulating conversations while simultaneously enhancing

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

your knowledge base.

2. Prepare your verbal business card.

Be ready to share with others in one or two sentences what you do … not how you do it or who you are. These logically follow. You want to intrigue people to talk with you while informin

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

g them about what you do that will benefit them or people they know. Keep it simple because while people are listening to you, they are also assessing your appearance and behavior, trying to remember your name and planning what they will say.

Always incl

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

de your first and last name (even your friends have memory lapses!), what you do, benefits to others and active verbs, the most powerful words in the English language. In general, omit your company name (unless it is really well known), your company locat

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ion, titles, business labels and go easy on adjectives and adverbs. You’ll want to tailor the above information when you are with people from your company or in the same industry. They will understand and even expect jargon.

One of mine follows:
“I

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

m Lillian Bjorseth, and I help you increase your comfort level with meeting people and getting along better with others.”

3. Remember introduction basics.

Even though you learned this in elementary school, you might need a refresher:
a. A you

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nger person is introduced to an older person
b. A man is introduced to a woman
c. A less important person is introduced to a VIP.
In other words, say the name of the person who is older, the woman and the VIP first. You deserve to be address

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

d as you want to be; however, you must let people know your preference so they can start the conversation correctly. If your printed nametag says “Robert,” and you prefer, “Bob,” it’s fine to cross through the name and print “Bob” on it. Use a felt tip p

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

en so people can easily read it.

4. Weave newcomers into the conversation.

When someone new joins you, immediately introduce him or her to everyone or allow the person an ample opportunity to do. Bring the person up-to-date by quickly reviewing w

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

at you were talking about (remember it’s a new conversation for them) and then asking them for an opinion or comment.

5. Remember names.

The start of any conversation is a good place for you to start remembering someone’s name. Hopefully, the pe

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

rson knows to wear the nametag on the right side (unobstructed by lapels or scarves) so that your eye will easily travel to it as you make the initial handshake. Hopefully, the person also knows to say his/her name along with the handshake.
a. Look

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

at the nametag.
b. Listen as the person gives you his/her name.
c. Study the person’s business card to help implant the name in your memory.
d. Repeat it several times during the first few minutes of the conversation.
e. Use it when yo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

u introduce the person to others.
f. On another note, it is vital that you use the person’s name as you make your rounds to say “good-bye” to everyone you met.

6. Ask open-ended questions.

The best way to avoid those one-word answers that mak

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

you feel as if your attempts at conversation have been thwarted is to not ask “yes” and “no” questions. Or, if you start off with one, have two or three open-ended questions or statements in your pocket at all times. Those one-word answers are sure to g

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

et you perspiring if you are the kind who already doesn’t like to start conversations.

7. Listen, listen, listen.

It’s the number one human relations skill and tells people who are speaking with how much you care … even more than the words you use

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Perhaps you have seen the catalogs or talk to a company that rents giant blowup guerrillas that you can use to help advertise your store. But does it really makes sense to put a big blow up guerrilla in front of your store to make people look and get their attention? In some cases it does, but consider if you will that the guerrilla needs to wear a sign on his chest that says; Big Sale!

ABSOLUTELY NOT! Did you know - According to a national survey of employees who accepted a counteroffer, 75% voluntarily left their employer within six months of accepting the counteroffer because of promises not kept!

Coffee company ‘********’ and Singapore bank ‘***’ are both very big in their markets. They are major players with many customers, huge budgets and profits (for now). But big bureaucracies can quickly become impersonal and remote. Staff can become more interested in doing things easily for themselves and pleasing their bosses, than serving their customers with a smile. Meanwhile, smaller players who want more market share, greater customer loyalty and positive word of mouth can teach their staff to be pleasant, helpful, motivated and appreciative toward those who really count – the customers.

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