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Advice You - The Easiest Way To Win New Clients
Most business people complain constantly about the lack of time to do all that they need to during the day. It m
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
akes sense therefore to have as many activities as possible on auto-pilot. That’s why I like networking as a met
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
hod of keeping my client portfolio topped up.
Or perhaps I should say I like networking when it works for me au
Or perhaps I should say I like networking when it works for me au
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
tomatically and with very little effort on my part. That was always part of the brief I gave myself when I start
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ed to think seriously about networking.
Like every other business professional who starts his own business I ve
Like every other business professional who starts his own business I ve
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ry quickly got enmeshed in the day-to-day needs of the business. And then, quite suddenly it seemed, we had a pr
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
essing need for more clients.
It was funny really. There I was a “Marketing Expert” and I hadn’t given nearly e
It was funny really. There I was a “Marketing Expert” and I hadn’t given nearly e
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ough thought to how I was going to market my business. Of course I had a plan, but it was a relic of the way I u
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
sed to think in my ‘large company’ days. The plan looked great on paper, but implementing it would take far more
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
time than I had available.
A friend said I had to get into networking. He took me along to a Chamber of Commer
A friend said I had to get into networking. He took me along to a Chamber of Commer
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ce breakfast. The food was OK, but there wasn’t anyone in the room who worked in the sort of company who I wante
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
d as clients.
That was the first lesson – “you’ve got to go where the people you want to meet go.” I was a bit
That was the first lesson – “you’ve got to go where the people you want to meet go.” I was a bit
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
relieved by this conclusion because I hadn’t really enjoyed the atmosphere at the breakfast.
In my marketing pl
In my marketing pl
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
an I had a hit list of the companies I wanted to work for and the job titles of the people I wanted to meet. The
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
question was where and how could I get to meet them?
And there was another even bigger question: “How would I g
And there was another even bigger question: “How would I g
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
et to meet them at a time when they needed my services?” When I eventually worked out the answer to that questio
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
n my life became a whole lot easier.
Now I know that the secret of good networking is to meet the right person
Now I know that the secret of good networking is to meet the right person
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
at the precise moment when they need your product or service. And that’s what I eventually succeeded in doing, t
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ime and again.
Now that I am nearly ready to retire I share my marketing techniques with others. Anyone who joi
Now that I am nearly ready to retire I share my marketing techniques with others. Anyone who joi
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ns my Marketing Club will learn how to network really effectively. Like most things, it’s easy when you know how
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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