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  • Advice You - Breakfast Clubs for Networking

    I am sure you are aware of Breakfast Clubs. Regular early morning meetings of a group of people with mixed business interests. Oh, and some breakfast. Clubs operate so that only one person can occupy a particular business s
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    lot. So only one Accountant, one Mortgage Advisor etc.

    The advantage of Breakfast clubs is that you get to educate a tight knit group of people about your business, who then are out in the big world with your business in m
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    nd. You are doing the same for them. The disadvantage can be cost and a very early start. Sometimes a VERY early start.

    I have met several people from various businesses who get all of there work from these clubs. That wil
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    certainly justify the cost if you are not advertising in any other way. But I would still recommend varying your marketing and networking. Certainly to start with.

    I have experience of 3 main organizations, but they all h
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    ve the same fundamental format with the main differences being in approach, style and cost. Some are very formal with very strict formats and rules and weekly meetings. To the other end of the scale with a more laid back ap
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    roach and meetings every 2 weeks. Virtually all clubs allow visitors each week so you do get to "try before you buy". And obviously costs vary. But remember you will only be able to visit if nobody is occupying that busines
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    slot as a member. Most of the organisations below are now International.

    BNI
    http://www.bni-europe.com/
    BRE
    http://www.brenet.co.uk/
    BoB Clubs
    http://www.bob
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    clubs.com


    I personally use BoB clubs. I will leave you to make your own decision on the one that suits you. Look at the websites then visit some. Costs and meeting frequencies vary. As do the rules and styles of the or
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    anisations.

    Breakfast Clubs require a long term commitment and best advantage is gained by attending all meetings. Once you have a slot then you will be the only person able to represent that type of business. With establi
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    hed clubs your business may already be taken, so a waiting list can be in place.

    Members get a small slot each week to talk about their business and as you meet the people regularly you can go deeper into your business. Re
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    ember as well that each week there will probably be visitors to the club who may become members. They also get a small slot. For the first few meetings you would do a general talk, but then you may want to ask for something
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    specific. So you might want to let people know about a special offer or a specific requirement.

    Most clubs then have 10 minute presentation slot offered to a different business at each meeting. This gives you a chance to g
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    deeper into your business and inform the other member in greater depth.

    Next will probably be the exchange of any referrals. This is the bit that puts some people off this type of meetings. I have attended clubs where the
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    pressure to give referrals and bring new members along has been quite intense. Some people thrive in that kind of environment, but a couple of visits to a club as a guest will generally give you a feel if that particular cl
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    ub is good for you. But pressure to give referrals can result in poor contacts. Just names and contacts put down to satisfy numbers.

    I personally prefer a more laid back approach. Referrals are important, but a more relaxe
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    way of doing it means better referrals. Also, as clubs develop, calls will come outside the club environment. It’s a great way to develop long term business relationships.

    Some organizations also offer training and advice
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    slots on how to get the best from networking. These are generally very useful and informative.

    At the end of the meeting there are often opportunities to continue talking over a coffee. More networking.

    I said at the begi
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    ning that Breakfast clubs work best with a long term commitment and you must bear that in mind. Go to every meeting to get best advantage. Some clubs are very strict on attendance, but will allow you to send a substitute. T
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    e main problem with that is with one man businesses like mine. A business opportunity or work commitment would have to take priority. Others clubs are more laid back about attendance.

    My best advice is to investigate the c
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    ubs and organization rules. Ask to go along as a guest at least twice. Then choose the one that best suits you and you feel comfortable with. They certainly work for me and could work for you.

    Chris Uren CUT BUSINESS COST


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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