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Advice You - You MUST Be Visible
Have you ever noticed how visible large corporations are? Take Coca-Cola®, Nike®
and McDonalds®. They are everywhere. Just ask anyone what comes to mind when
he/she hears the words soft drink, running shoes or quick burgers. More often than
not, you'll hear these brand names immediately.
We've been exposed to these companies so much that i
We've been exposed to these companies so much that i
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
t's natural to think of them
immediately. We recognize them as experts in their specific industries.
What's the lesson here? Visibility.
As a small business owner, you MUST be visible. If your business isn’t visible to potential clients and customers, then you might as well close the doors.
Visibility is proactively marketing your business
What's the lesson here? Visibility.
As a small business owner, you MUST be visible. If your business isn’t visible to potential clients and customers, then you might as well close the doors.
Visibility is proactively marketing your business
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
in order to effectively attract new
customers. Sure, you may have a somewhat consistent client base, but resting on
your laurels or just relying on your current client base as your only source of
revenue carries an incredibly high risk, one that has been the detriment to countless
small businesses.
Visibility is one of the MOST crucial
Visibility is one of the MOST crucial
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
determining factors in the success of your small
business. People can't do business with you if they don't know you exist.
How can you proactively be visible?
First, remember you are the number one asset of your small business. More than just getting your name out there, you have to get your face out there in the marketplace. Prospects ca
How can you proactively be visible?
First, remember you are the number one asset of your small business. More than just getting your name out there, you have to get your face out there in the marketplace. Prospects ca
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
n turn up in some of the unlikeliest places and when they
do, it's your face they need to see in order to consider doing business with you.
For example, take Donald Trump. Whether you admire him or despise him, he's everywhere. A few years ago, who would have thought that he would be hosting one of the most acclaimed network series on tele
For example, take Donald Trump. Whether you admire him or despise him, he's everywhere. A few years ago, who would have thought that he would be hosting one of the most acclaimed network series on tele
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
vision? Who would have thought that he
would have a brand new bestselling book? Even while experiencing financial
uncertainty in his primary business enterprise, Trump is still going strong. Why?
Visibility?
I hear you say, "But, I'm just a small business...I don't have the same endless budgets to be as visible as all those corporate typ
I hear you say, "But, I'm just a small business...I don't have the same endless budgets to be as visible as all those corporate typ
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
es." As a small business owner,
you don't have to have a big budget to be visible.
The secret to small business visibility lies in tapping into the solid gold value of networking. Networking is the high performance vehicle by which small business owners can drive their exposure towards a successful finish.
But the caveat is...it's up to y
The secret to small business visibility lies in tapping into the solid gold value of networking. Networking is the high performance vehicle by which small business owners can drive their exposure towards a successful finish.
But the caveat is...it's up to y
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ou to take advantage of the opportunities that you do
have for networking and to also create your own new opportunities.
Networking is all about people. It gives you the chance to meet new people, make new contacts, exchange ideas and interact with others. This can seem particularly challenging for small business owners who run their busin
Networking is all about people. It gives you the chance to meet new people, make new contacts, exchange ideas and interact with others. This can seem particularly challenging for small business owners who run their busin
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
esses from home. It can
also seem challenging for those who don't live in larger cities, but rather in smaller
towns.
But, there are several ways of navigating these challenges. Consider the valuable networking opportunities with each of these ideas.
One last thing about networking...its not net-sit, net-eat, net-drink or net-hide-in- th
But, there are several ways of navigating these challenges. Consider the valuable networking opportunities with each of these ideas.
One last thing about networking...its not net-sit, net-eat, net-drink or net-hide-in- th
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
e-corner-and-don't-talk-to-anyone. It is netWORK.
Chambers of Commerce:
Even the smallest of towns has a local chamber group. Membership fees are typically based upon the annual revenue or number of employees of a business.
If you are a brand new business with limited funds, consider opting for an individual membership at a minimal fee. Th
Chambers of Commerce:
Even the smallest of towns has a local chamber group. Membership fees are typically based upon the annual revenue or number of employees of a business.
If you are a brand new business with limited funds, consider opting for an individual membership at a minimal fee. Th
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
s will still give you the opportunity to participate
in chamber events and meet other people in the business community. It will also
give you the opportunity to determine whether your area chamber offers the
networking opportunities for which you are looking.
Professional/Industry-Related Associations:
Do you belong to a group or organiza
Professional/Industry-Related Associations:
Do you belong to a group or organiza
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
tion relevant to your area of expertise? If so,
when was the last time you attended one of its meetings or functions? Do you even
know what it's doing these days?
Sure, you may be a member of such a group, but are you an active member? Simply paying your annual dues and not participating is not only a waste of money, but also a waste of
Sure, you may be a member of such a group, but are you an active member? Simply paying your annual dues and not participating is not only a waste of money, but also a waste of
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
a valuable networking and visibility opportunity.
I hear you say, "I don't have time. That's like consorting with the enemy. They're my competition." Rest assured that the time you don't take to make the most of this opportunity to network is time that your competition is taking to maximize its networking opportunities.
Look at it this wa
I hear you say, "I don't have time. That's like consorting with the enemy. They're my competition." Rest assured that the time you don't take to make the most of this opportunity to network is time that your competition is taking to maximize its networking opportunities.
Look at it this wa
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
y. What potential value can you offer one of your competitors that
might result in a mutually beneficial situation? How can you benefit from working
together? One of your competitors may be able to provide you with a solution to a
problem while you can offer a solution to one of his/her problems.
Unless you network, you'll never know. It w
Unless you network, you'll never know. It w
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ould be a shame to miss such a valuable
opportunity simply because you decide that you don't have time or don't want to
face the competition.
The Internet:
Whether you run your business from a small town or even from home in an isolated rural area, the Internet has made networking a worldwide possibility. If you don't have a business we
The Internet:
Whether you run your business from a small town or even from home in an isolated rural area, the Internet has made networking a worldwide possibility. If you don't have a business we
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
b site, then you are missing your absolute best potential for
visibility.
Maximize your marketing potential by investing in a business web site. The exposure it generates for you will produce a valuable return of your investment.
However, it is vital that your web site presents your business in a professional light.
If you design your web
Maximize your marketing potential by investing in a business web site. The exposure it generates for you will produce a valuable return of your investment.
However, it is vital that your web site presents your business in a professional light.
If you design your web
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
site yourself, but are not a professional designer...if you
scrimp and try to develop a site on the cheap...and if your expertise is not in
knowing what content to include in a web site to attract clients...you are presenting
yourself to potential clients and customers as an amateur or fly-by-night operation.
This is the LAST thing that yo
This is the LAST thing that yo
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
u want. Sure, you'd be visible—in a VERY bad way.
In addition to having your own web site, the Internet offers other opportunities for increasing your visibility through networking. Search for professional and/or industry-related web sites in your area of expertise. Post comments or suggestions on industry-related discussion groups or blog
In addition to having your own web site, the Internet offers other opportunities for increasing your visibility through networking. Search for professional and/or industry-related web sites in your area of expertise. Post comments or suggestions on industry-related discussion groups or blog
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
s.
Dig a little and you will find valuable resources such as industry-specific forums that offer countless networking opportunities.
Remember, if people don't know you exist, they can't consider doing business with you. Although this sounds like simple common sense, I regularly see small business owners who have no concept of the visibili
Dig a little and you will find valuable resources such as industry-specific forums that offer countless networking opportunities.
Remember, if people don't know you exist, they can't consider doing business with you. Although this sounds like simple common sense, I regularly see small business owners who have no concept of the visibili
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ty factor.
You MUST be visible.
When it comes to being visible, they mistakenly think that they "don't have time", "can't make time", "can't afford the investment", "can just hide in their offices and expect the phone to ring" or any other flimsy excuses that gets them nowhere.
The time to drop that rock is now and increase your visibility
You MUST be visible.
When it comes to being visible, they mistakenly think that they "don't have time", "can't make time", "can't afford the investment", "can just hide in their offices and expect the phone to ring" or any other flimsy excuses that gets them nowhere.
The time to drop that rock is now and increase your visibility
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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