Advice You - Business

You can generate a ton of business by networking, whether you belong to a networking organization or just get referrals from existing (satisfied) customers. Whene

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ver you meet a new potential client, it’s important to create the right impression about you and your business straight away. That’s where a 10 second introductio

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

comes in handy – and the more this introduction stands out from the rest, the more likely your new acquaintance is to remember you.

One great way of making your

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

introduction stand out and to really grab the attention of the person you’re introducing yourself to is to put an unexpected twist right at the start. One lady I

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

now starts her introduction: “Hello, I’m Jane Doe, and I want to root through your trash cans.” Now that’s an introduction that nails everybody’s attention – and

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

eaves them wanting more. The lady in question is an environmental consultant and helps companies reduce the amount of waste they produce – hence rooting through t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

he trash.

Spending some time thinking about how you can present your business in a truly unusual light will turn out to be a great investment in the long run. Wr

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

te down all the things you typically do in your business and see how you can twist them around to make people ask “You can’t really do that for a living?”

But th

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t is only the beginning, of course. Now that you have grabbed their attention you have to follow up with something useful. Nobody would ever hire somebody to go t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rough their trash, no matter how interesting that sounds as a job description. So now’s the time to follow up with your USP, some strong benefits and your guarant

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e if you have one. Let’s say you’re a printer. Your USP is that you always deliver on time. Your introduction could read:

“Hello, I’m Joe Smith. I’m an undertake

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

r’s nightmare.” Now you should have the undivided attention of the person you’re talking to. An undertaker’s nightmare? So you go on: “That’s because I want to

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e buried in paperwork.” [Yes, I know, that was a terrible pun. But be honest – it got your attention, right? And that’s what counts.]

“I run a printing business.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

We do any kind of print run, from as little as 100 copies of a monochrome flyer to ten thousand full-color catalogues. And we promise that we will deliver on time

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

[USP] so you can be sure to have your materials when you need them [Benefit]. We’re so sure of that that we promise to knock 15% off our fee for each day, should

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

a project ever be late. [Guarantee]”

And that’s your business in a memorable nutshell. Just as the environmental consultant is now known to everybody as “The tra

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

sh can lady”, this printer could be famous as “The undertaker’s nightmare”. The point is to be instantly recognized and remembered by the people you’ve met – so t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

eir next project goes to you instead of the person who just said: “Hello, I’m John Doe and I’m a printer”

So, to recap, a great 10 second introduction needs:

·

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

way to introduce your business that will grab the listener’s attention.

· A short description of what you do, including your USP and benefits.

· A Guarantee (i

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

you have one. If you don’t, think about getting one!)

Get all these elements together and you’ll see that people will remember you – and give you their business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/32284/adviceyou-Create-a-10-Second-Introduction-From-Your-USP.html">Create a 10 Second Introduction From Your USP</a>

BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/32284/adviceyou-Create-a-10-Second-Introduction-From-Your-USP.html]Create a 10 Second Introduction From Your USP[/url]

Label print shops everywhere have to deal with artwork received from people who often have very little experience in graphic design. There are many common mistakes that can be avoided that will make working a your label printer so much easier. This is a top 10 list developed from tens of thousands of customer file submissions.

Ok, you're on your way to realizing one of your life's greatest accomplishments: a college degree. Now it's time to get a job. But the final hurdle, the interview -- is where it starts getting really tough. So here are the top 3 job interview questions that are asked to college students -- and exactly how to answer them!

Healthcare is one of the hottest career fields in America today. The aging and retiring of the largest population segment in the country, known as “baby boomers”, has left the healthcare industry rac...

Tags

Links

Advice You - Create a 10 Second Introduction From Your USP

Related Articles: