Advice You - Business

You’re terrible with names. You forget someone’s name within ten seconds of their introduction, and it embarrasses you. In fact, it’s possible you won’t even approach someone whose name you have forgotten. As a result, you will miss out on a valuable business contact.

If you go out of

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

your way to identify and amplify names, it is the easiest thing to show people you appreciate them. A person’s name is the difference between a stranger and a friend; the difference between a prospect and a client; and the difference between “that guy,” and “Marty, my newest customer.”

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

But in addition to mastery of these skills, it is equally important to understand why you forget them. If you target this problem at its source, you discover ways to eliminate name forgetting before it begins. You will also become more attune of what stands in your way to make enrichin

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

connections with new people.

Attitude
I’m bad with names. I can only remember faces. I always forget people. I don’t think I’ll ever improve my memory for names. I feel guilty when I ask the person to repeat their name again and again.

Change your attitude! You

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

can’t continue to make excuses and apologize to people if you forgot their names. If you tell yourself you’re terrible with names, you’re always going to be terrible - it's a self fulfilling prophecy. Moreover, if you apologize to people, you only remind them that you’re terrible!

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Focus
I failed to focus on the moment of introduction. I was too busy worrying about the correct handshake. I was overly self conscious about my first impression with the new client. I thought about me and not about them.

Forget about you. Focus on them. This is the

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

foundation of customer loyalty. Smile and make eye contact as soon as they say their name. Repeat it back to them within four seconds. Don’t worry…when you do remember their name, you will make a good first impression.

The Name Itself
I forgot their name because it’s co

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

mplicated. I forgot their name because it’s too long. I forgot their name because it’s derived from a culture different than my own.

Ask them about the spelling, origin or context of their name. The longer and more unusual a name, the easier it will be to inquire further. As such

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

, this not only allows them to repeat their name, but you appeal to their personal interests. It shows them you care about their personal information, flatters them and makes them feel valued. Usually, they will be glad to tell you about their name.

Memory
I forgot a cus

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

omer’s name within ten seconds of introduction. I drew a complete mental blank. I was humiliated.

This occurs because a person’s name is the single context of human memory most apt to be forgotten. So, widen other areas of your memory circuit and repeat the name out loud in the be

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ginning, during and at the end of the conversation. When you speak the name, hear the name, and listen to yourself say the name, you will remember it.

Assumption
I assume someone will tell me their name. I assume my coworker will introduce me. I assume names aren’t a b

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ig deal.

Be the first to ask. Go out of your way to find out people’s names. Take your colleague aside and tell them to introduce you to the person clearly and properly. When they do introduce you, be certain to make eye contact with your new associate. This forces you to concent

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ate on his or her face and name and block out noises and distractions.

Substitution
I accidentally put the wrong names with the wrong people. I confused people’s faces. I saw someone’s name as an arbitrary fact, and did not turn it into a meaningful representation of th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

em.

Look at people’s facial features when they tell you their name. Dramatize those features and make a memorable connection between the person and their name. The crazier the connection, the easier the name will be to remember.

Overload
I was introduced to several

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

customers at the same time. My brain was overloaded. Five names went in one ear and out the other. My memory for names has diffused.

Ask the person who introduced you to quietly repeat everyone’s name in your ear. Then, go around the group and say their names to yourself while yo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

look at their faces. Say them over and over again in your head during the conversation. Do this several times. If all else fails, write the names down, look at their business cards, and/or visualize the person’s face while you consult your notes.

Practice. Practice. Practice. That

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

’s the hard part. But over time you will learn how different methods and tools for name memory will work best for you. Whichever learning style best suits your personality; use any combination of visual, aural or dramatic techniques to remember names.

Attitude. Attitude. Attitude. T

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

hat’s the easy part. As practice enhances your name memory over time, it only takes a few seconds to decide to change your attitude. Don’t tell yourself that you can’t remember names! Once you have made the decision to go out of your way to remember them, it will only be easier to acqu

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

re and master the skill.

Whether you’re on a sales call, in the field, work at a conference or serendipitously meet someone again at the grocery store, if you remember someone’s name it will be more valuable to you than gold.

You know how it feels when someone goes out of their way to r

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

emember your name. That warm sense of appreciation rings in your ear and resonates like a bell down to your heart. It is a pulse of pure human energy. And every time it happens, it brings us closer together. It fulfills our capacity to instantly and effortlessly connect with each other

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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