Advice You - Business

What makes a good interest story?

An interest story is just that, an interest story. It means

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

that you have something interesting to say and therefore have something of interest to be pri

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ted. The problem is that everyone else has something of interest to say. You must make your in

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

terest story very unique and something that the readers of the media will want to read. Withou

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

a twist, you become just a common place story that will likely end up in the waste basket. So

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

how do you make your story interesting? First you must see what the media is looking for. Each

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

newspaper, magazine or other publication has a different slant to make their publication more

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

saleable. You will need to gear your story to satisfy their needs. Secondly, you should also t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ke a look at what your story is and make sure that it is a story that you can repeat quite eas

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ily. Do not make things up because you may find yourself in a position to defend or expand on

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

he story and will not know what to say.

Lastly, the story will need to be part of how you hav

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

defined yourself and your business. It is the essence of the company with you as a part of th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

at company. The interesting story may be a unique way you have dealt with customers to make th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

m happy, or it may be a technology you invented to fill some unique niche. You must make your

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tory worthy of reading and worthy of printing in the media. An interesting story can be anythi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ng from the way to present your proposals to how you aid other businesses to succeed.

An inte

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

esting story is likely to lead some people to contact you immediately, and perhaps other newsp

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

pers or publications will also want to know more. You must prepare yourself for additional art

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

icles and expansion of your story. You will also find that people on the street or at networki

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

g events will want to know more too. What a perfect opportunity to pass out your business card

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - How to Create an Interest Story for the Press

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