Advice You - Business

How many leads do you pass on?

As a reminder, you must give a lot

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

before you can expect any leads from the group. You must be able to

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

define your best customer, give your pitch and describe what you do

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

best. On top of this you must gain credibility. Then how do you kno

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

how many leads to expect? If you have done your homework, you will

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

have a good idea about the expectations of each member in the group

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

. If the group does an average of 1 lead per person in the group pe

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

week, then you have hit a high note. The biggest problem with gett

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ng a lead is the fact that you do not know whether that lead is act

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ally qualified to buy your product or service.

Once you are an old

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

r member, you can expect to get more leads and better leads. You sh

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ould make sure that the leads you do get are ones where you get an

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ntroduction. Without the introduction, the lead may as well be a co

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

d call. Sometimes people bring in leads that have a potential but i

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

has not been stated that they are looking for a particular product

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

or service. You want to make sure that you do not get anything but

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

a qualified lead. In order to make sure the leads are qualified, yo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

need to let the group know exactly what you are looking for and ho

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

you can obtain that business. If you have helped the group help yo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

, then you can expect to receive at least 3 or 4 good leads a month

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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