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Advice You - Funny Side to Outsourcing!
Once upon a time, the CEO of an outsourcing company decided to take an international tour to visit the company’s clients, prospects, investors and well wishers. Here are some excerpts from the CEO’s diary on his travels: Breakfast with Client A Client A: “We like your company because you’re so focused.” CEO: Our goal i According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product s to always remain focused and provide you ‘value added’ services. Client A: But, we feel your company is too small and we do not want to be a big part of your business… CEO: Our goal is to grow this company aggressively so that you are one of ten large clients, not the only large client Client A: But, we do no ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in t want you to grow that large, because we may not continue to get such customized service CEO: Our goal is neither to grow so large that we cannot provide you with customized service nor to remain so small that you become a large part of our business Client A: What size are you looking at then? CEO: A couple th lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. ousand people over a couple years Client A: Our other vendor with a few thousand employees is not able to provide us with the type of service you are providing, so we do not want you to grow too large. But we don’t want you to remain too small either… CEO (sighs inwardly): You’ve had awful weather in the past few da here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe ys with all the rain, snow, wind… Client A: How is the weather in India? CEO: Hot. We do have rain spells that cause havoc… Client A: Will that affect my operations? CEO: Not once in the last 6 monsoons. We provide transportation to all employees. Client A: What if your transportation breaks down? Lu d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro nch with Client B Client B: We like your company because you are focused, and you provide value added services. CEO: Our goal is to always remain focused and provide you ‘value added’ services Client B: But, we have other vendors in India who offer to do this job for much less. CEO: Have you looked at their tr ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc ack record Client B: No CEO: The outsourcing story is littered with failures of arrangements that went wrong because of people not having the right partner in India. Client B: We too had a partner earlier, and we had to terminate that relationship because they had very poor quality, did not understand our requi easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi rements, had some billing problems, training problems, attrition problems, management problems… CEO: I assume you do not see any of those problems with our company. Client B: Not at all; your team is very dedicated, goes above and beyond to meet our volume spikes, and the quality and productivity are better than our nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically in-house operations. CEO: I am glad to hear that. Client B: But, we have other vendors who offer to do this job for much less… CEO: How can I help? Client B: We want your quality and responsiveness at the price of those other vendors whose names I cannot recollect. CEO: (sighs inwardly) you’ve had aw and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ ful weather in the past few days with all the rain, snow, wind… Dinner with Client C Client C: We like your company because you are focused, and you provide ‘value added’ services. CEO: Our goal is to always remain focused and provide you ‘value added’ services. Client C: The recent migration of newer processes wa ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi s extremely successful, and I am thankful to your team for going above and beyond in making it happen. CEO: I am glad to hear that. Did you have a chance to review pricing internally, because it has been around 3 years since we discussed pricing? Client C: Yes, we feel that you are definitely priced much better than ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a our other operations in India. CEO: I am glad to hear that. Client C: I am happy to escalate the issue internally. CEO: Thank you. You had mentioned you were to discuss internally last month. Client C: Yes, I did. Everyone agrees that your price is very competitive compared to the excellent quality you pr dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod ovide. CEO: Yes, this is why I am hoping for a review in the pricing Client C: But our lawyers think that contracts cannot be amended mid-term CEO: We just amended our contract last month to include the newer processes. Client C: Yes, but that was the SOW (statement of work). Our lawyers say that pricing c cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin annot be amended mid-term CEO: Actually, it is just one line in Appendix C where we refer to pricing, so it is just one number that needs to change. Client C: I agree. But, the lawyers say it cannot be done CEO: (sighs inwardly) you’ve had awful weather in the past few days with all the rain, snow, wind… Next tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen Morning Board Meeting: Board Member A: We’ve got some great feedback from some industry sources that our clients are very happy with your work CEO: I am glad to hear that. Board Member B: It seems you delivered your 6th year of profitable operations. CEO: Yes, we always look at our bottom line. Board Memb t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel er A: Yes, but you need to look at the top line as well. We need to add a thousand people this year. CEO: We are looking at acquisitions. Board Member A: Think big, think large acquisitions. We need to add a thousand people this year… CEO: That is our goal. Board Member B: Most acquisitions fail. CEO: We ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust are building an experienced sales team as well. Board Member B: Most sales teams fail and use up too much money. CEO: We are building alliances with consultants and advisors who can recommend us Board Member B: Most alliances fail. CEO: We are on track to grow our current clients by at least 50% this year. y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products Board Member B: Yes, but you cannot be overly dependent on the few existing clients. Board Member A: We need to add a thousand people this year… CEO: We have figured out a way to add a thousand people this year without investing in a large sales team, alliances, acquisitions or growing our current clients too . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de much. Board Member B: Most ‘figured out’ ways fail CEO: We are planning to hire a senior executive to run our operations so I can start selling more. Board Member B: Yes, but that will increase costs, and most senior executives do not work as hard as you do. Board Member A: We need to add a thousand people elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip this year…We’re hearing great things from our clients. CEO: (sighs inwardly) you’ve had awful weather in the past few days with all the rain, snow, wind… And this is how the funny world of outsourcing plays out over and over again in boardrooms, client meetings and investor forums. And they all live happily ever after… tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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