Advice You - Business

The trouble with some people is, they assume that their clients are all boring, dull and have no sense of humor. Isn't it strange how most companies seem to have a charisma bypass when it comes to communicating with their clients. Which would you rather have, A client? Or, a friend who is also a client? A friend of course. We

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ll, to have more friends in your business, you must do more friendly things.

Actually, it's all about the human touch. Something that's often missing in our business dealings today. Your clients are all human beings who have a wife or husband, kids who don't listen, a mortgage that's too big, a house that's too small, a swim

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ing pool that needs cleaning and a garden that needs weeding. They are concerned about their health, they like to laugh, eat out, go to the movies and want to be happy just like you.

The more you treat your clients as friends, the more they'll talk about you and want to do business with you. You spend more time at work than

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

at home. So make it fun and deal with clients as if they were your friends. They will be your friends if you do the following:

Send Birthday Letters- Everyone likes to be remembered on their birthday. Personal birthday letters are the easiest to implement. Why not send a little gift? Maybe a gift certificate to a restaurant

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

The restaurant should give you the gift certificate for free or at a 60 percent discount since it introduces a new customer to them at no cost. Or a couple of movie tickets or whatever.

Make regular "How's everything going" calls- Pick up the phone for 15 minutes each day and call a client for no other reason than to say. "H

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

, I just called to see how things are going." When was the last time you called your clients when you didn't have to. Your clients will appreciate that you are thinking of them. It makes them feel that you really care. Do this regularly and, you'll have so much business you won't know what to do with it.

Send out a small box

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

of candy- Include a bag of candy with your next order together with a handwritten note that says, "I thought you may like these, they are my favorites." Or instruct your staff to include them with every job or delivery you do. Attach a little note saying, "Here's a little something for you to enjoy." You will not believe th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

impact this will have on how people remember you and your business. When your clients talk about you, they'll know you're the one who sends that great box of candy.

Give unexpected gifts- If you find an article, a book, an audio cassette, or anything else your clients may be interested in, send them a copy with a note saying

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

"I thought you'd enjoy this. I just finished reading it and it's got some interesting ideas." If you buy large quantities of books, audio-tapes, reports, etc., you'll find the price you pay is reasonable and the goodwill it creates large. Invest in educating your clients, and they'll give you more business.

Send Christmas

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

messages with a difference- Your Christmas card will get lost with dozens of others unless you do something different. Something that will make your clients talk about it and about you. It's far easier to create a conversation piece by sending a letter with a candy cane and a bit of Christmas tinsel than to do what everyone

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

oes. Or you could send an inexpensive card and take the dollar you save and tape it to the card with these words: "Here's something you can give to your favorite charity or make a small child happy." That's sure to get more attention.

Send lots of Thank You letters- Thank your clients for everything. Especially for paying th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ir bills on time. Thank them for referring people to you, thank them for coming to see you, thank them for giving you their business. What you reward is what you'll get more of. So reward your clients by thanking them often. When's the last time someone thanked you for spending your money with them.

Make Thank You phone call

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

s- As a variation to the Thank You letter, you or your staff can also pick up the phone and thank your clients in person. "Hi we really appreciate it. Just wanted to say thank you for taking care of your account so promptly."

Give your clients recognition- Get photos of your clients at their business along with a written tes

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

imonial about the results and benefits they received by using your services. Put these on your reception and office walls. They'll be flattered, and they'll talk to their friends about it. How do you get them to agree? Say... "I'd like to get a photo of you and your business along with a testimonial if possible. I'd like put

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

them up in our reception area where people can see them and promote your business at the same time." Who can refuse free promotion of their business?

Let your clients in on how you do things- The next time a client visits your place of business, show them around. Explain to them what the various people in your company do. W

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

hen presenting a bill or a quote to a client, itemize what you did. Make sure you explain why the bill is what it is. You'll find that if you justify your bill to the client with a good explanation, reasons why, you won't have problems with unhappy clients who will go elsewhere.

Educate your clients- The more you educate your

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

clients through seminars, newsletters, reports, books and in your letters, the more they'll want to do business with you. The reason is, you're showing them that you're knowledgeable and good at what you do. The more highly they think of you, the more they'll trust your advice and service.

Ask your clients for feedback on yo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

r performance- The best way to continually improve is to send out Client Feedback forms every 6 to 12 months. For the most useful feedback, simply ask these questions; How can we improve our service to you? What else can we do to help you in your business? What do you like the best about our service? What do you like the lea

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

st?

These answers will help you focus on areas of interest to your clients and give you valuable feedback on what you should be doing to improve your service. Remember, client perception is a reality. You may think you're doing a great job. However, if your clients don't agree, you'll have to change or you will lose them.

Y

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

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tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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If you're a businessman who travels often, the chances are you know what to look for in a good hotel room.

By law every corporation is required to appoint an accounting officer. No person qualifies for appointment unless he or she is a member of a recognised accounting profession. It is advisable not to cut corners when dealing with accounting reports, as this could land the company in some serious trouble if they are not prepared to show a fair representation of the company's financial situation.

It seems no matter the type of work you do or even the type of life you live there always seems to be a need to understand the basic elements of event planning. Whether it’s planning a company Holiday Event, or Staff BBQ, or even your child’s birthday party understanding the basic steps to pulling together a smooth running event can make things just a little bit easier.

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Advice You - How to Keep your Customers Coming Back

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