Advice You - Business

Involving live music into any corporate event is not as easy as it seems. Besides deciding on the band, there are 4 aspects you must consider in order to have a hope of having a successful event. They are, in the order of importance:
1) Venue
2) Agents
3) Technical Set Up
4) Band Character

In a moment I'll tell y

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ou the details of the crucial issues that can aggravate and potentially ruin an otherwise beautifully accomplished occasion. It will just take a few minutes, but as you read this page, more and more, you will start to feel better and better about hiring live music for your next corporate or social event. Most importantly is . . .

Venue Selectio

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

As an event planner, your ability to keep numerous things in mind when hiring musicians. Selection of the perfect venue is the first ingredient you will need. This ability alone may distinguish you as a professionals in an industry filled with amateurs.

When choosing the venue, be certain the room size is in proportion with the number of guest

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s who will be attending. I got into this business as a singing piano player. When I am performing I need to connect with the audience. If the room size is proportionate to the crowd size, I can do my job successfully. If the room is too big and there are not enough warm bodies in attendance, the audience will feel too intimidated to approach th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

band. When you keep the band close enough to your guests will feel comfortable enough to interact with the musicians and vice versa.

Have you noticed yet that keeping the venue small so the band can be close to your guests will increase your chances of having a successful event? Depending on the act, you can leave a little dance floor in front

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

of the band. But all in all, keep the crowd near the band and allow the band to be an integral part of your event.

I have frequently worked with party planners who are clueless when it comes to what size stage is needed for a band.

"If you fail to plan ahead, then you are planning ahead to fail."

Here are the stage specs for various sized band

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

:
3 Piece - 8 feet by 16 feet
5 Piece - 16 feet by 24 feet
12 Piece - 16 feet by 32 feet

With the is newly acquired information, experienced event planners will always prefer to go with a room with a stage rather than just placing the band on the same level as attendees. Proper planning for stage requirements avoids major he

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

adaches the day of the show. Also, having the band on a stage allows them to be seen by everyone even by the people in back. When selecting the venue, you will also need to keep in mind the acoustics of the room. High ceilings and flat walls with lots of windows and no curtains to muffle the sound are not optimal environments for bands. Work wi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

h an experienced sound person to mix the band and equalize the room and eliminate feedback.

Agents There are only a handful of very few good professional bands anymore. If you don't know a good booking agent, you will be hard pressed to find them. A good agent will be the one to help you thru the minefield of mediocre, amateurs with amps that

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

have no volume control knobs. As an event planner you need to figure out your event theme and then contact a talent booking agency to see if there are bands that fit.

The most popular bands play a wide variety of styles. A good group of musicians knows songs from the '60s, '70s, '80s and '90s. Frank Sinatra has never gone out of style. So make

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ure the band plays what we call "Jazz Standards". Depending on your event and your geographical location, it is either "Country Music is King!" or "Classic Rock Rules!". Know your demographics before hiring a band.

As with any vendor, you get what you pay for. Let's talk about budget. I wonder, even as you continue to read this report, if you

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

realize the amount of time a band puts in before receiving a paycheck to practicing their instruments, learning and memorizing repertoire and coordinating lights and choreography. Most bands require anywhere from $1,200 to $45,000 per gig. Experienced booking agents will be able to place the right band for the party. With any event, experience w

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ns every time. Ask for references and testimonials.

Technical Set Up Once your musicians are booked, you now need to cover logistics. Tech setup includes the movement and placement of equipment and sound checks. Bands usually bring their own equipment.

Amplifiers, instruments, a PA system for vocals, lighting towers all the way down to carpet

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

for the drums need to be set up and placed and checked and moved and double checked again. Allow enough time for all of these details to be adequately addressed well before show time. Because it is not IF something goes wrong, it's WHEN something goes wrong. And it always does with a band. Give them enough time to fix it.

Sound check must take p

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ace no later than 3 hours before the performance start time. Load in should occur 1 or 2 hours before that. The sound check should take no more than an hour, and after that, let the band go back to their rooms, freshen up, take a nap, grab a meal. They should return NO LATER than 30 minutes before their performance.

Band Character Musicians hav

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e traditionally had a reputation for being evil practitioners of any number of very colorful vices. It has been my experience, however, that we are no different than any other industry be it stock brokers, medical personnel or city workers.

Use these simple rules and you will notice you can keep any group of performers in line.

- Band members sh

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

uld not eat any food in buffet lines or inside the ballroom area. They should have a separate area or a "Greenroom" where they can eat, drink, warm up their vocal cords, stretch out and generally prepare for the gig.

- During a performance, bands should not consume alcohol or smoke. If they can't wait a few hours to partake of their favorite lib

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ation, fire them on the spot. You will avoid headaches and embarrassment down the road. In addition, you will get the reputation you will not tolerate any such behavior. Trust me. Word will get out you are a professional party planner.

Finally, remember: Treating musicians with dignity and respect translates into a happy band which brings you hap

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

y clients and guests who enjoy the entire event no matter what the occasion.

You are now armed with the 4 seriously critical ingredients for success that you did not have before. If you have learned this information through the school of hard knocks, you can feel assured that you are a true professional.

Now picture the night of the event. Fol

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

lowing dinner (if it is served), lights should be dimmed, the band is introduced, they hit the first chords and the excitement ripples through the room. People move towards the dance floor and the smiles appear on everyone in the room. Why? Because you did your job and provided an exquisite ingredient that every corporate party needs: Live Music

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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