Advice You - Business

Not all trade shows are alike, but with a few basic tips, you can improve your ROI (Return

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

on Investment) without adding much (or any) cost. With just a few tricks, your trade show

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

experience can be transformed from a nightmare into a success story.

-Follow up on the l

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

eads you generate. You would be shocked to know how many exhibitors fail to follow up with

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

potential clients. Your work does not end when the trade show ends.
-Train your boo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

th staff on your products and services. Unknowledgeable staff is unprofessional.
-Pla

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

n in advance. The cost of expedited shipping can be tremendous, so make sure you are plann

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ing your purchases months in advance.
-Pick a show that is right for you. All your e

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

fforts will be wasted if none of your target audience attend the trade show at which you a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

re exhibiting.
-Please, do not try to do your own graphic design work. The work of a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

professional designer with an aesthetic eye is substantially better than the work of a pe

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rson who simply understands the programs.
-Practice setting up your display before t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

he show. This can save you valuable time at the show to mingle with other exhibitors.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

-Send pre-show mailers.
-You only have a certain amount of time at your trade show

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

, so evaluate potential leads quickly.
-Spending too much time with a dead-end attend

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ee can cause you to squander other valuable opportunities.
-If you must exhibit inte

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rnationally, plan well in advance.
-Less is more in display design. You are not crea

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ting a museum exhibit, you are creating a trade show display. There is only a few seconds

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

to grab the attention of potential leads, so make your graphics simple and powerful.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

-Make sure to read the guidelines for booths for the specific show you will be attending.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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