Advice You - Business

We live in a very fast-paced environment so the call center may be looked upon as a boon for modern day living. By that I mean in its base form you call

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

some faceless person and they deal with your problem.

Now, in its most simplistic form, this would seem terrific. Imagine your washing machine breaks do

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

wn, you call a number, without knowing it you are transferred to a call center. The person takes down your information and hopefully everything is OK. N

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ext call please!

Let's take a step back. Most major companies use call centers now. I understand they are cost-effective and the shareholders of that c

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ompany like it because the "efficiency" is up simply because company phone lines are not clogged up with customer service issues.

Call centers by the way

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

can handle as many differing company issues as their system will allow. So, you may be phoning with a question about your hypothetical washing machine p

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

art, your next door neighbour needs a part for his vacuum cleaner and your relative has a question about a computer problem. Chances are the same call ce

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nter are dealing with the three different calls. Just different staff.

How about the impersonal dealings. That, of course is very true. You are just t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

alking to a voice. He/she doesn't really understand how upset you are (that's if you have a complaint). They simply want to process the query as quickly

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

as possible and move on to the next one. Now, this is where things start getting a bit tricky. A fair proportion of call centers now operate on the sub

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

continent of India. You don't need to be an economist to understand the reason why. Very nice folk the Indians. However, I challenge anyone to tell me

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

that if you are talking to an Indian person and you are from another predominantly English-speaking nation, that you don't have problems with the Indian

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

accent.

Now this is no "fault" of the operator. Naturally, they are trying to give us the best service possible and no doubt they do. But first up, how

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

can the service be completely efficient if you have to keep asking the operator to repeat themselves so you can get an understanding of what they are say

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ing.

This is not a gripe about Indian folk in call centers. I merely point out the fact that call centers are set up purportedly to increase efficiency

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

and save money. After what has been said in the previous paragraph, I very much doubt if that is the case.

In any case, with customer service, I look fo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rward to - no expect - to talk to someone who has a knowledge of the topic I am about to discuss. I feel it is an important part of what I want. I don't

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

subscribe to the view that if we didn't have call centers that the cost of products would increase. If that be the case why, when call centers were intr

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

oduced, didn't the price of goods come down.

Companies seem to follow patterns of other companies. I just sometimes wonder if that is a little ostrich-l

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ike in thinking. Perhaps in time we will revert to the old-fashioned ways of buying things over the counter and paying for them as we go. Let's hope so.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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This article looks at a trend sweeping the UK public sector currently. Investment in flexible and remote working infrastructure by local authorities is delivering significant cost savings, improved services and added value for money for the general public.

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